Afreen Raj Dharani: Sunway University - My Place of Light, Liberty and Learning
Afreen Raj Dharani joined Sunway University in 2019 to pursue an undergraduate degree, aiming to maintain her position in 'a class above'. Read her fond retelling of her journey to study international business.
Thanos is here! Can the Avengers save Mother Earth?
Delve into a comprehensive multi-study analysis powered by the use of scientometrics. Gain a foundational understanding of consumption and ecological sustainability and discover the research directions that should be approached in the future.
Social Media Influencers: Intimacy, Self-Disclosure and Parasocial Bonds
Parasocial relationships. In layperson’s terms, this is a one-sided relationship where one party is unaware of the other’s existence. Nevertheless, many consumers from this type of relationship with social media influencers to the point it affects their behaviour as consumers. Find out what this…
Reforming the Companies Act to Embrace 21st-Century Sustainability Imperatives
Today, sustainability has become more than a slogan for the long-term survival of our planet and society in an era of climate change, social inequity and resource scarcity.
Ng Swee Lynn: The Making of an E-Commerce Specialist
Alumna highlights the role of academic excellence, practical skills, and mentorship in propelling her career.
Mohamed Salman Faiz: Marketing – A Journey of Boundless Opportunities!
Mohamed Salman Faiz shares how industry engagement, creative thinking, supportive mentors, and a holistic campus fueled his journey as a business graduate.
Tousif Lakhani: One of The Only Two First Class Honours Journey Through the Global Pandemic
On 31st December 2019, while everyone was celebrating with their loved ones and eagerly awaiting the stroke of midnight to exchange hugs and wishes for a happy new year, I found myself on a plane, returning to Malaysia to embark on my university life.
