Business and Management

Hans Lee Jia Ming: From Science Whiz to Business Maestro

My unexpected transition from a pure science student to a thriving business enthusiast began with a full scholarship at Sunway University's Business Management programme. The curriculum, with its core subjects in accounting, finance, economics, and management theories, laid a solid foundation for…

Improvise, Adapt, Overcome to Win Big in Business

A look at how Samsung, American Express, Sime Darby, Tata Group and Nintendo became industry leaders, and how an online MBA can help you become one.

Silver Market- The Portrayal of Older People in Media Advertising

By Associate Professor Dr. Izian Idris
Despite the growing number, older adults are constantly being overlooked as consumers in marketing campaigns. 

Making Take-Home Assessment Work

The curriculum, the teaching and learning activities would have been planned by lecturers prior to the assessment to ensure that assessment types and strategies would be appropriate to assess students’ achievements of the learning outcomes. However, research has shown that what students generally…

How Business Schools Are Adapting to Meet Workforce Needs

What every business student learns is that where there is challenge, there is also opportunity. Around the world, the coronavirus pandemic has forced business schools to adapt, redirect, and refocus their offerings to meet the challenges presented by the “new norm” and to identify and cultivate the…

Alumni - Making Every Opportunity Count

Sunway University Business School (SUBS) undoubtedly fostered my curiosity for pursuing a career in digital marketing. My primary course, Business Management, was a good mix of the “Thought + Research” model that provided me with a holistic view of business. The course taps into various subjects of…

Sunway University Students Exhilarated with Performance in HSBC Business Case Competition 2020

The Sunway University team emerged 3rd runner-up at the regional challenge of the HSBC/HKU Asia Pacific Business Case Competition 2020 – Online Edition. Silas Roberts led the team of four with group members Nikolas Adiprasetya, Bernice Chia Shi Le and Darryl Lim Boon Toong. “My team members each…

Building Our Bridge in Diversity

By Professor Yuka Fujimoto
Professor Yuka Fujimoto lived in Japan until she was 12, and then continued her schooling in Malaysia. By age 16, she moved to Australia and found herself as one of the few Asian students in her grade at a high school in the countryside of Toowoomba. “People didn’t understand why I ate rice,” she…