Discipline Area: Hospitality and Leisure

New Relationships between Research and Tourism

  • Associate Professor Dr Alexander Trupp

In existing studies, research tourism has been examined in a narrow way without broadly considering research as the search for knowledge and discovery. This article introduces six types of Research-related Tourism (RrT) which can further serve as a useful tool for tourism destination planning and marketing.

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Virtual Reality as an Innovative Marketing Approach in Hospitality Services

  • Dr Maggie Leong Mei Kei

This article highlights how virtual reality could be used to improve tourist and customer engagement and experience. Virtual reality presents the opportunity to be embedded in various aspects of the hospitality industry including airlines, hotel booking, hotel accommodations, and food and beverage services. Customer satisfaction is, after all the utmost priority in hospitality marketing.

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Kenjiro Shinno: Transferable Hospitality Skills and Knowledge

A graduate highlights the many skills he learnt at Sunway University and how the experience prepared him for the working world.

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The Great Reset in Hospitality Management Education: Identifying the Implications and Opportunities

  • Professor Marcus Stephenson, Professor Peter Heard

Recovering economies across the world will be driving countries forward in the post-pandemic era. COVID-19 surely has brought a lot of decline in revenue for the tourism industry. Picking up from where they left off might not be the best option forward but perhaps the new normal and way of life could provide an opportunity for this industry to start again and rethink businesses with high impact initiatives and efforts.

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Thai-Western Mobilities and Migration: Intimacy within Cross-Border Connections

  • Associate Professor Dr Alexander Trupp

Published by Routledge in the ‘Research in Ethnic and Migration Studies’ this book discusses mobilities and migration of Thais and Westerners, particularly in the contexts of marriage and retirement migration as well as presents fresh perspectives on the intersecting terrain of tourism and migration.

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Sunway Plays Host to the 3rd International Tourism and Retail Service Management Conference (TRMC 2021)

  • Evelyn Loh Geok Yan

The School of Hospitality and Service Management’s (SHSM) first virtual conference saw participation from more than 20 countries globally. 

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Thi Yein Soe, Kevin: Traveling Up the Career Ladder in Hospitality

Kevin is a graduate of the BSc (Hons) in International Hospitality Management who is the epitome of a truly international graduate in the hospitality industry. The ASEAN scholar has had a fruitful path since graduation, charting his way up one of the top hotel chains globally while experiencing life to its fullest. 

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Impactful Exposure for Local Vendors and Small-Medium Enterprises Through Jom Loka

  • Hairaini M Nur

Jom LOKA was virtual event put together by the School of Hospitality BSc (Hons) Conventions & Events Management students under the supervision of subject lecturer Hairani M Nur, Senior Teaching Fellow – School of Hospitality.

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Road to Recovery from COVID-19: The Tourism and Hospitality Experience

  • Anisha Chai Mee Fong

The tourism and hospitality industry globally were severely impacted by the COVID-19 pandemic including massive declines in international and domestic travel due to travel restrictions and border closures.

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The Paradox of Teaching Practical Skills Online: Finding Ways Forward

  • Associate Professor Dr Daniel Chong Ka Leong

In this day and age, online learning has become inevitable. While theoretical-based modules can be shifted online swiftly, the same, however, cannot be said for practical-based modules. This article highlights some of the success factors for teaching practical skills online.

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