Art & Design

How Does Product Aesthetics Impact Consumer Response?

By Dr Goh Yi Sheng
Success stories in the market show the importance of design for increasing sales. One of the best examples of this is Apple. The importance of design has since received increasing attention with people wanting to know what elements of design are critical and how to utilize these design elements…

Critiquing Creativity, Creatively

By Maslisa Zainuddin
When faced with a challenge, designers tend to rise above with creative solutions that suit their needs. Migrating to teaching and learning fully online, due to the pandemic has been a great challenge for everyone. Students and lecturers alike have had to face various trials on the technical…

Pursuing the Spirit of Excellence in Graphic Design: Kee Kher Wei

Design Communication alumna Kee Kher Wei recalls her journey of development and constant improvement during her varsity days.

Sunway’s X Factor in Winning Competitions

Sunway University students swept the awards at the Hanzi-Bank of China Ang Pow Design Competition 2020. Four Sunway students beat more than 200 entries from students across the country to take home the top prizes. Design students at Sunway University have been constantly exposed to the latest…

CRCDM – Creating Visitor Experiences in Cultural Heritage

By Professor Harold Thwaites
As Head of the Centre for Research Creation in Digital Media (CRCDM) in the School of Arts at Sunway University, Professor Harold Thwaites’ areas of research-creation cover a wide area ranging from multimedia, information design and digital heritage to audience impact analysis. In fact, most of the…

Changing the Learning Landscape, One Module at a Time

By Maslisa Zainuddin
Four years ago, Maslisa joined the Department of Art, Design and Media at Sunway University as a Lecturer, and now serves as a programme leader for the BA (Hons) Design Communication Programme. Learning through active exploration is one of the educational approaches adopted at Sunway University,…

Life on the Freelance Lane: Eleanor Lim

Eleanor Lim Hooi Ling, completed her BA (Honours) Design Communication at Sunway University in 2019. Life as a Sunway student taught her to be independent and resourceful as well as how to make the impossible possible. Whilst she had many wonderful memories of campus life, the challenges she faced…

Education with Values

I have been working at Sunway University for over three years. I came to help build pro¬vision in the arts, specifically, as head of a department with courses in film, music and theatre. Since then, that department has grown from a handful of students to nearly 300 and I have taken up a new role as…