Staff Profiles Department of Management (5) Department of Economics & Finance (1) (-) Department of Marketing Strategy & Innovation (1) Facet Department Tax - Business School Senior Lecturer (1) Programme Leader (1) Facet Position Sunway Business School Consumer behaviour (9) Influencer Marketing (3) Social Media Marketing (3) Marketing (2) Online Marketing (2) Strategic Marketing (2) Sustainable Marketing (2) Advertising (1) Artificial Intelligence (1) Artificial Intelligence (AI) in Consumer Marketing (1) Augmented reality (1) Behavioral Science (1) Branding (1) Cognitive Dissonance (1) Consumer-brand relationships (1) Corporate Sustainability (1) CSustainable Consumption Behaviour (1) Customer engagement (1) Customer relationship management (1) Customer Valuing experiences (1) Destination image (1) Digital Businesses (1) Digital Marketing (1) E-Commerce (1) E-Learning Technology (1) Edtech (1) Emotion in consumer behaviour (1) Emotions (1) Experimental Research (1) Fashion Marketing (1) Food Marketing (1) Generative Artificial Intelligence (1) Green Transportation (1) Hospitality (1) Human behaviour (1) Medical tourism (1) Narrative Transportation and Persuasion (1) Older people (1) Pre and Post Decisional Behaviour (1) Relationality and process view (1) Revisit intention (1) Salesperson and Customer Interaction (1) Scientometrics (1) Services marketing (1) Services Marketing & Recovery (1) Sharing Economy (1) Small Business Technology Usage (1) Stakeholder engagement (1) Sustainable consumption behaviour (1) Sustainable Development (1) Sustainable Tourism/Marketing (1) Sustainable tourism development (1) Technology / technological innovation (1) Text Mining (1) Tourism and travel (1) Tourism marketing (1) Transformative consumer behaviour (1) Web 2.0 Adoption (1) (-) Sustainability (1) Facet Research Interests - Sunway Business School Dr Punitha Sinnappan Programme Leader - BSc (Hons) Business StudiesSenior Lecturer Department of Marketing Strategy & Innovation Sunway Business School [email protected] View Profile