Dr Punitha Sinnappan

Dr Punitha Sinnappan

  • Programme Leader - BSc (Hons) Business Studies
  • Senior Lecturer
Department of Marketing Strategy & Innovation

Biography

Dr. Punitha Sinnappan has been in the academia since 2011 and she has experience teaching various business courses at both undergraduate and postgraduate levels. She holds a doctoral degree in Tourism and her research areas center around marketing, sustainability, consumer behaviour and hospitality.

Academic & Professional Qualifications

  • PhD in Tourism, Universiti Putra Malaysia, 2017
  • MBA in Marketing, Universiti Putra Malaysia, 2011
  • BBA (Hons.) in Marketing, Universiti Tenaga Nasional, 2008

Research Interests

  • Marketing
  • Sustainability
  • Consumer behaviour
  • Hospitality

Teaching Areas

  • Marketing

Courses Taught

  • International Marketing
  • Retail Marketing

Notable Publications

2016 -

Punitha, S., Aziz, Y. A., & Rahman, A. A. . Consumers’ Perceptions of Green Marketing in the Hotel Industry. Asian Social Science, 12(1), 1-16.

2013 -

Punitha, S., & Rasdi, R. M. . Corporate Social Responsibility: Adoption of Green Marketing by Hotel Industry. Asian Social Science, 9(17), 79-93.

2011 -

Sinnappan, P., & Rahman, A. A. . Antecedents of green purchasing behavior among Malaysian consumers. International Business Management, 5(3), 129-139.

Achievements & Accolades

Award of Excellence – Active Blended Learning Course (UTM)

Professional Associations

  1. Ordinary Member - Institute of Marketing Malaysia (IMM)