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Intakes
The Bachelor of Science (Honours) in International Business programme equips students with essential knowledge in the area of international business. Business today cannot remain domestic for two main reasons. First, your competitors come from around the world. Whether you are a watch maker, a restaurant owner, or a retailer, you will find global companies who are your competitors at your doorstep. Second, your consumers compare you with global options and standards. To survive and thrive, you need a better understanding of international business.
Intakes: January, April, September
Full-time: 3 Years
This specialised degree is a dynamic programme encompassing the multifaceted components of marketing. Central to the programme design is a focus on understanding consumer behaviour as a driver of product design, distribution, communication, and pricing strategy. Through the study of specialised marketing fields such as branding, services, relationship and digital marketing, you will learn how to create value for both a firm and its customers.
Intakes: January, April, September
Full-time: 3 Years
The Master of Philosophy (MPhil) in Business Administration programme is a full research degree that aims to expand student's research knowledge to conduct independent research in different areas of Business. In addition, students are encouraged to develop new ideas or employ well-thought-out methodologies to produce research that has substantial theoretical and practical contributions.
Intakes: January, July
Full-time: 2 Years
Part-time: 3 Years
