Staff Profiles

Consumer behaviour (10)
Sustainability (7)
Corporate Finance (5)
Corporate Governance (5)
Entrepreneurship (5)
Islamic Finance (5)
Financial Economics (4)
Accounting Education (3)
Fintech (3)
Influencer Marketing (3)
Social Media Marketing (3)
Sustainability Reporting (3)
Sustainable Development (3)
Auditing (2)
Behavioural Finance (2)
Big data Analytics (2)
Business Strategy (2)
Corporate Social Responsibility (2)
Financial Intermediation (2)
Green Supply Chain Management (2)
Human Capital (2)
Innovation (2)
International Business (2)
Leadership (2)
Marketing (2)
Monetary Economics (2)
Online Marketing (2)
Organizational Behaviour (2)
Strategic Human Resource Management (2)
Strategic Management (2)
Strategic Marketing (2)
Sustainability Management (2)
Sustainable Marketing (2)
Tourism (2)
Accounting (1)
Accounting ethics, fraud and sustainability of firms. (1)
Accounting information systems and its impact on accounting education and practice. (1)
Accounting Theory (1)
Advertising (1)
AI Management (1)
Analysis of labour productivity (1)
Applied Econometrics (1)
Applied Finance (1)
Applied Financial Econometrics (1)
Artificial intelligence (AI) (1)
Artificial Intelligence (AI) in Consumer Marketing (1)
Asia Financial Economics (1)
Assurance Issues (1)
Audit Quality Assurance Practices (1)
Augmented reality (1)
Banking and Monetary (1)
Banking Stability (1)
Behavioral Finance (1)
Behavioral Psychology (1)
Behavioral Science (1)
Behavioural Modelling (1)
Big data (1)
Big Data Analytics and implications for accounting practice (1)
Blended learning (1)
Board Ethnicity (1)
Branding (1)
Business Analytics (1)
Business case studies (1)
Business Ethics (1)
Business Intelligence (1)
Capital Market Behavior (1)
Capital Market Behaviour (1)
Capital Markets Structure Analysis (1)
Central Bank Governance and Liquidity (1)
Circular Economy (1)
Climate Related Financial Disclosures. (1)
Closed-Loop Supply Chain (1)
Cognitive Dissonance (1)
Company law (1)
Consumer-brand relationships (1)
Consumer Behavior (1)
Corporate Criminal Liability (1)
Corporate Disclosures (1)
Corporate Diversification Analysis (1)
Corporate Finance Analysis. (1)
Corporate Governance and Corporate Social Responsibility (1)
Corporate Laws (1)
Corporate Spirituality (1)
Corporate Sustainability (1)
Covid-19 (1)
Cryptocurrencies (1)
Crypto Currency and Moral Hazard (1)
CSustainable Consumption Behaviour (1)
Cultural Orientation (1)
Current issues in FinTech (1)
Customer engagement (1)
Customer relationship management (1)
Customer Valuing experiences (1)
Data Mining (1)
Deep Learning (1)
Destination image (1)
Digital Businesses (1)
Digital Economy (1)
Digital Marketing (1)
Digital transformation impact on society, organizations and individual behavior (1)
Discussions on accounting standards from a developing/emerging economies viewpoint. (1)
E-Commerce (1)
E-Commerce / E-Business (1)
E-Commerce Adoption Model (1)
E-Learning Technology (1)
Economic Development in Asia (1)
Economics (1)
Economics of Religiosity (1)
Edtech (1)
Emotion in consumer behaviour (1)
Emotions (1)
Employee Wellbeing (1)
Energy economics (1)
Energy Finance (1)
Entrepreneurial Competencies (1)
Environmental Economics (1)
Equity, Money Cryptocurrency Markets (1)
ESG Reporting - Sustainability Reporting (1)
Ethical Decision Making (1)
Ethics (1)
Ethics and Fraud in the Accounting Arena (1)
Ethnic Entrepreneurship (1)
Exchange Rate Determination (1)
Experimental Research (1)
Fashion Marketing (1)
Financial Analysis (1)
Financial and Business Education (1)
Financial Econometrics (1)
Financial Economics   (1)
Financial Education (1)
Financial Literacy (1)
Financial Markets (1)
Financial Markets   (1)
Financial Planning (1)
Financial Technologies  (1)
Fintechnology (1)
Firm Performance (1)
Food Marketing (1)
Foreign Direct Investment (1)
Freight Logistics (1)
Generative Artificial Intelligence (1)
Global Supply Chain Management (1)
Green-Tech Business Financing (1)
Green Finance (1)
Green Finance  (1)
Green Technology Financing (1)
Green Transportation (1)
Group Concept Mapping Methodology (1)
Halal Supply Chain (1)
Health and Well-being (1)
Healthcare Informatics (1)
Health Economics (1)
High Performance Work Systems (1)
Hospitality (1)
Housing Economics (1)
HRM System Strength (1)
Human behaviour (1)
Human resource analytics (1)
Human Resource Management (1)
Human Resources Management - Selection and Recruitment (1)
Human Resource Strategy (1)
Human Rights (1)
ICT and Education in Vulnerable Communities (1)
Impact of Integrated Reporting on governance (corporate and human) and sustainability of firms. (1)
Industrial Organisational Psychology (1)
Industry Economics (1)
Information System (IS) (1)
Institution (1)
Insurance (1)
Insurance and Banking Laws (1)
Intellectual Capital Management (1)
International Asset Pricing (1)
International financial reporting issues (1)
International Financial Reporting Standards (IFRS) (1)
Internationalisation (1)
International Marketing (1)
International production sharing (1)
International Trade (1)
International Trade and Economic Development (1)
International Trade Law (1)
International Trade Laws (1)
Internet of things (IoT) (1)
Islamic Accounting (1)
Job Quality (1)
Knowledge Management & Law (1)
Labour Economics (1)
Leadership Studies (My Stellar Padlet) (1)
Lean Six Sigma (1)
Line Managers (1)
Machine Learning (1)
Machine learning (ML) (1)
Macroeconomics (1)
Management Information System (1)
Manufacturing industry (1)
Medical tourism (1)
Methodological Studies (1)
Model averaging (1)
Narrative Transportation and Persuasion (1)
Occupational Safety (1)
Older people (1)
Operations Management (1)
Organisational Behaviours (1)
Organizational Exploitation (1)
Panel data analysis (1)
Personal Development (1)
Policy studies (1)
Portfolio Managemen (1)
Pre and Post Decisional Behaviour (1)
Presenteeism (1)
Pro-environmental behavior (1)
Qualitative Research Methodology (1)
Regulation and organisation of the accountancy profession. (1)
Relationality and process view (1)
Responsible Innovation (1)
Retail Sector (1)
Revenue Management (1)
Reverse Logistics (1)
Revisit intention (1)
Risk and Return  (1)
Risk Management Analysis (1)
Robotic Process Automation (1)
Salesperson and Customer Interaction (1)
Scientific Literacy (1)
Scientometrics (1)
SDG on climate action, Decent work and Economic Growth, and industry, innovation, and infrastructure (1)
Self-Motivation (1)
Services marketing (1)
Services Marketing & Recovery (1)
Shariah-based Finance (1)
Sharing Economy (1)
Small and Medium Enterprises (SMEs) (1)
Small Business (1)
Small Business Technology Usage (1)
SMEs (1)
Social and Sustainable Development (1)
Social Capital (1)
Social Marketing (1)
Spiritual Intelligence (1)
Stakeholder engagement (1)
Stakeholder Perceptions (1)
Strategic Human Resources Management/li> (1)
Subjective Well-Being (1)
Supply Chain Data Analytics (1)
Supply Chain Resilience (1)
Supply Chain Risk Management (1)
Supply Chain Risks Management (1)
Sustainable Consumption (1)
Sustainable consumption behaviour (1)
Sustainable Corporate Governance   (1)
Sustainable Development Goals (1)
Sustainable e-service (1)
Sustainable Finance (1)
Sustainable Finance  (1)
Sustainable Growth (1)
Sustainable Supply Chain (1)
Sustainable Tourism/Marketing (1)
Sustainable tourism development (1)
Takaful (1)
Teaching and Learning in Higher Education (1)
Technological innovation in supply chain (1)
Technology / technological innovation (1)
Technology Acceptance (1)
Technology and innovation amongst small medium practitioners in empowering Small Medium Enterprises (SMEs) (1)
Technology enhanced learning (1)
Technology innovation adoption (1)
Text Mining (1)
Time series econometrics (1)
Total Quality Management (1)
Tourism and travel (1)
Tourism marketing (1)
Training Development (1)
Transformative consumer behaviour (1)
Valuation (1)
Waqf (1)
Web 2.0 Adoption (1)
Web Development (1)
Women in Corporate Boardrooms  (1)
Women who code Python (1)
(-) Artificial Intelligence (2)

Dr Soon Pei Shan

Programme Leader - BSc (Hons) Marketing
Senior Lecturer

Department of Marketing Strategy & Innovation

Sunway Business School

View Profile

Dr Tang Tiong Yew

Programme Leader - Master of Business Analytics
Senior Lecturer

Department of Business Analytics

Sunway Business School

[email protected]

View Profile

Information for:

Featured Schools

Sunway Business School

School of Engineering and Technology

School of Hospitality and Service Management

Course Spotlights

Bachelor of Electronic and Electrical Engineering with Honours

BSc (Hons) Information Technology (Computer Networking and Security)

Bachelor of Science (Honours) Global Supply Chain Management

Apply Now

Scholarships

Orientation

Innovation and Entrepreneurship

A Fulfilling Career Journey - with Sunway University

Sunway Business School

Staff Profiles, Sunway Business School

Staff Profiles

Dr Soon Pei Shan

Dr Tang Tiong Yew

Sunway University

Phone & Contact Info.

Email

Locate us on