Staff Profiles Department of Marketing Strategy & Innovation (1) Facet Department Tax - Business School (-) Associate Professor (1) Facet Position Sunway Business School Corporate Finance (2) Corporate Governance (2) Financial Economics (2) Accounting Education (1) Accounting ethics, fraud and sustainability of firms. (1) Accounting information systems and its impact on accounting education and practice. (1) Advertising (1) Auditing (1) Big data Analytics (1) Board Ethnicity (1) Circular Economy (1) Climate Related Financial Disclosures. (1) Consumer behaviour (1) Corporate Disclosures (1) Corporate Governance and Corporate Social Responsibility (1) Cryptocurrencies (1) Cultural Orientation (1) Digital Economy (1) Discussions on accounting standards from a developing/emerging economies viewpoint. (1) Entrepreneurial Competencies (1) Entrepreneurship (1) Ethnic Entrepreneurship (1) Fashion Marketing (1) Financial Economics (1) Financial Markets (1) Financial Technologies (1) Fintech (1) Food Marketing (1) Green Finance (1) Green Finance (1) Green Supply Chain Management (1) Human Resource Management (1) Impact of Integrated Reporting on governance (corporate and human) and sustainability of firms. (1) Influencer Marketing (1) Innovation (1) Islamic Finance (1) Marketing (1) Monetary Economics (1) Older people (1) Organizational Behaviour (1) Portfolio Managemen (1) Retail Sector (1) Risk and Return (1) Services marketing (1) SMEs (1) Social and Sustainable Development (1) Social Media Marketing (1) Strategic Management (1) Strategic Marketing (1) Supply Chain Data Analytics (1) Supply Chain Resilience (1) Supply Chain Risk Management (1) Sustainable Corporate Governance (1) Sustainable Development (1) Sustainable Finance (1) Technological innovation in supply chain (1) Women in Corporate Boardrooms (1) (-) Customer relationship management (1) Facet Research Interests - Sunway Business School Associate Professor Dr Cheng Boon Liat Associate Professor Department of Marketing Strategy & Innovation Sunway Business School [email protected] View Profile