Dr Siti Munerah Abd Karim

Dr Siti Munerah Abd Karim

  • Lecturer
Department of Marketing Strategy & Innovation

Biography

Siti Munerah was a Talent Global Director who managed the employees of Indonesia’s biggest telecommunication company prior to venturing into academia. During her years in corporate, she worked in the training and development corporate sector where her main expertise was in client relationship management. She first joined the academic field as Research Assistant at Multimedia University, Malaysia, while completing her PhD in Management. Her forte is managing big cohorts of students across different schools and courses. Her skill set primarily comprises communication and cross-cultural skills, organisational skills and interpersonal skills.

Academic & Professional Qualifications

  • PhD in Management, Multimedia University, Malaysia, 2019
  • MSc in Knowledge Management, Multimedia University, Malaysia, 2012
  • BBA in Marketing Management, Multimedia University, Malaysia, 2009

Research Interests

  • Consumer behaviour
  • Corporate Sustainability
  • Sustainable Marketing

Teaching Areas

  • Marketing
  • Business Management

Courses Taught

  • Principles of Marketing
  • Fundamental of Marketing
  • Marketing Research
  • Services Marketing

Notable Publications

2021 -

Munerah, S., Koay, K. Y., Thambiah, S. . Factors influencing non-green consumers’ purchase intention: A partial least squares structural equation modelling (PLS-SEM) approach. Journal of Cleaner Production.

2018 -

Munerah, S., Thambiah, S. & Muthaiyah, S. . ECSR as a predictor of Consumer Green Behavior. International Journal of Business and Management, 13(11), 241–249.

2015 -

Munerah, S. Thambiah, S. & Muthaiyah, S. . Consumer’s buying intention of environmentally friendly cosmetic products: Perspective of norm activation theory. In Proceedings of the 28th International Business Information Management Association Conference, Seville, Spain (pp. 614–624). USA: IBIMA Publishing.