Dr Pang Looi Fai

Dr Pang Looi Fai

  • Programme Leader - Accreditation & Compliance
  • Senior Lecturer
Department of Accounting

Biography

Dr Pang Looi Fai's professional experience includes having previously worked in an internal audit department, as finance officer in a manufacturing company and as assistant bursar in an educational institution. He is currently Senior Lecturer in the Department of Accounting, Sunway University.

Academic & Professional Qualifications

  • PhD in Economics, Universiti Putra Malaysia, Malaysia (2017)
  • Postgraduate Certificate in Academic Practice, Lancaster University, UK (2011)
  • MSc in Finance, Universiti Putra Malaysia (1999)
  • BA (Hons) in Accounting and Finance, Middlesex University, UK (1989)

Research Interests

  • Tourism
  • Economics
  • Revenue Management

Teaching Areas

  • Financial Accounting / Management Accounting

Courses Taught

  • Principles of Financial Accounting
  • Accounting for Decision Making
  • Principles of Accounting
  • Revenue and Profit Management
  • Financial Accounting

Notable Publications

2017 -

Chin, V.V., Choy, T.Y., & Pang, L.F. . The effect of celebrity endorsement on brand attitude and purchase intention. Journal of Global Business and Social Entrepreneurship (GBSE), 1(4), 141–150.

2017 -

Yap, A.C., Choy, T.Y., & Pang, L.F. . Factors affecting out-of-town shopper loyalty towards malls in Malaysia. Journal of Global Business and Social Entrepreneurship (GBSE), 1(4), 123–131.

2013 -

Pang, L.F., & Chin, L. . Tourism demand analysis: determining complimentary destinations for collaborative agreements between ASEAN countries. In N. S. Imm, H. Hassan, & L. S. Yiing (Eds.), Readings on Hospitality and Tourism Issues (pp. 59-70). Malaysia: McGraw Hill.