Dr Mageswari Ranjanthran

Dr Mageswari Ranjanthran

  • Lecturer
Department of Marketing Strategy & Innovation

Biography

Prior to joining the education industry in 2009, Dr Mageswari’s work experience involved mainly corporate marketing for events and MICE (meetings, incentives, conferencing, exhibitions). She completed her undergraduate as well as postgraduate degrees at Universiti Sains Malaysia. Her bachelor’s degree was in communication, where she majored in persuasive communication and minored in management, whereas her master’s degree was in tourism development. Her PhD dissertation was titled The Effects of Environmental Quality on Revisit Intention among European Tourists to Malaysia. During her time at Universiti Sains Malaysia, she was involved as a consultant for several tourism projects as well.

Academic & Professional Qualifications

  • PhD in Tourism Planning/Sustainable Tourism Development, Universiti Sains Malaysia, Malaysia (2018)
  • MSc in Tourism Development, Universiti Sains Malaysia, Malaysia (2009)
  • Bachelor in Communication, Universiti Sains Malaysia, Malaysia (2007)

Research Interests

  • Destination image
  • Medical tourism
  • Revisit intention
  • Sustainable tourism development
  • Tourism and travel
  • Tourism marketing

Teaching Areas

  • Marketing

Courses Taught

  • Principles of Marketing

Notable Publications

2019 -
Mageswari R., Shida I.O., & Badaruddin M. (, February). Word-of-mouth in marketing: A case study of Airbnb. Paper presented at the 1st International Symposium on Festival & Celebrations, Penang, Malaysia.
2019 -
Mageswari R. (, January). Insight of repurchase intention of Airbnb among travelers: The role of electronic word-of-mouth. Paper presented at the 6th International Conference On Innovative Strategies for Revolutionizing the Businesses, Penang, Malaysia.
2018 -
Yogeetha, S., Kavigtha M.K., Jayaraman K., Mageswari R., & Nagaletchimee A. (, October). Push and pull factors influencing the average length of stay of visitors from European countries to Malaysia. Paper presented at the International Conference on Business Sustainability and Innovation, Penang, Malaysia.
2014 -
Mageswari, R., Jayaraman, K., & Badaruddin, M. . The determinants of Malaysian tourism revenue: Pre and post impact of visit Malaysia year 2007 and global recession 2008. American Journal of Tourism Research, 3(1), 33–41.
2010 -
Mageswari, R., & Mohammed, B. . Domestic Tourism: Perception of domestic tourist on tourism products in Penang Island. Asian Journal of Management Research, 1, 795–816.
2007 -
Mageswari, R., Jusoh, J., & Mohamed, B. . Sustainable tourism: Could Pangkor Island sustain as a tourist destination? Paper presented at the 4th TEAM Symposium: Graduate Student Research in Hospitality & Tourism, Taylors College, Kuala Lumpur, Malaysia.

Professional Associations

  1. Sustainable Tourism Research Cluster (STRC)
  2. Tourism Educators Association Malaysia