Dr Ma Lan
- Lecturer
Biography
She is an experienced lecturer, with a profound passion for education that extends far beyond the traditional boundaries of the classroom. Having earned her doctorate in marketing, she embarked on a profound exploration of consumer behaviour, delving into the intricate decision-making processes utilizing advanced text mining techniques. Her dedication to research bore fruit in the form of several papers published in highly ranked academic journals, solidifying her reputation as a committed researcher bridging the gap between marketing theory and practical application.
Academic & Professional Qualifications
Research Interests
- Consumer behaviour
- Text Mining
- Edtech
Teaching Areas
- Social Media Marketing
- Consumer Behaviour
- Research Methods
Courses Taught
- Consumer Behaviour
- Principles of Marketing
- Research Methods
Notable Publications
Ma, L., and She, L. (2023). Self-Regulated Learning and Academic Success in Online College Learning. Asia-Pacific Education Research. https://doi.org/10.1007/s40299-023-00748-8 (SSCI, Scopus-Q1)
She, L., Ray, A. and Ma, L. (2023). Future time perspective and consumer well-being of millennials: implications for consumer resilience, International Journal of Bank Marketing, Vol. 41 No. 5, pp. 1154-1176. https://doi.org/10.1108/IJBM-08-2022-0341 (SSCI, Scopus-Q1 ABDC-A ABS-2)
Ma, L., Sharif, S. P., & Khong, K. W. (2022). What factors drive the purchase of paid online courses? A systematic literature review. Journal of Marketing for Higher Education (SSCI, Scopus-Q1, ABDC-B)
Ma, L., Sharif S.P., Ray, A & Khong, K.W. (2022). Investigating the relationships between MOOC consumers’ perceived quality, emotional experiences and intention to recommend: An NLP-based approach. Online Information Review (SSCI, Scopus-Q1, ABDC-B)
She, L., Ma, L., Voon, M. L., & Lim, A. S. S. (2022). Excessive use of social networking sites and financial well-being among working millennials: a parallel-serial mediation model. International Journal of Bank Marketing, ahead-of- print(ahead-of-print). doi:10.1108/IJBM-04-2022-0172 (SSCI, Scopus-Q1 ABDC-A ABS-2)
She, L., Ma, L., Jan, A., Sharif Nia, H., & Rahmatpour, P. (2021). Online Learning Satisfaction During COVID-19 Pandemic Among Chinese University Students: The Serial Mediation Model. Frontiers in Psychology (SSCI, Scopus-Q1, ABS-2)
She, L., Ma, L., & Khoshnavay Fomani, F. (2021). The Consideration of Future Consequences Scale Among Malaysian Young Adults: A Psychometric Evaluation. Frontiers in Psychology (SSCI, Scopus-Q1, ABS-2)
Ray, A., & Ma, L. (2021). Operational Changes and Performance Outcomes: Analysis on Hotels of Five Asia–Pacific Countries. International Journal of Global Business and Competitiveness (ABDC Indexed) (NLP-based Approach)
