Dr Anuja Sandeep Chalke

Dr Anuja Sandeep Chalke

  • Lecturer
Department of Marketing Strategy & Innovation
ResearchGate
SDGs Focus
No Poverty
Gender Equality
Sustainable Cities and Communities

Biography

Dr Anuja S. Chalke is a Lecturer at the Department of Marketing Strategy & Innovation, Sunway Business School. Her learning and education journey spans five countries: India, United Kingdom, Malaysia, Singapore, and Australia. This has not only endowed Dr. Chalke with a global outlook; but also nurtured her ability to empathise and engage effectively with students from diverse backgrounds. She is a quantitative researcher. Her scholarly inquiries revolve around a captivating theme: the intricate interplay between visually driven media content and consumer persuasion. Specifically, her research explores the psychological mechanism of narrative transportation and consumer responses to social media advertising driven by storytelling.  

Academic & Professional Qualifications

Doctor of Philosophy Business, Sunway University, Malaysia
Master of Business Administration, University of Newcastle, Australia
Bachelor of Arts Film and TV Production, University of Hertfordshire, United Kingdom

Research Interests

  • Narrative Transportation and Persuasion
  • Social Media Marketing
  • Influencer Marketing

Teaching Areas

  • Marketing

Courses Taught

  • Direct Marketing
  • Sustainable and Social Marketing
  • Services Marketing
  • Principles of Marketing

Notable Publications

2023 -

Cheng, BL., Cham, TH., Cai, Y.F., Chalke, A., Dent, M.M. (2023). Does Electronic Word-of-Mouth Still Contribute to Boosting Purchase Intention? Understanding the Role of Gender as a Moderator. In: Al-Sharafi, M.A., Al-Emran, M., Al-Kabi, M.N., Shaalan, K. (eds) Proceedings of the 2nd International Conference on Emerging Technologies and Intelligent Systems. ICETIS 2022. Lecture Notes in Networks and Systems, vol 584. Springer, Cham. https://doi.org/10.1007/978-3-031-25274-7_32

2023 -

hin, J. X., Cheng, B. L., Chalke, A. S., Idris, I. (2023). Brand engagement in self-concept for influencer marketing: The role of product involvement as a moderator. e-Academia Journal, 12(1).

2023 -

Anuja Chalke, Boon-Liat Cheng & Michael M. Dent (2023) Narrative Transportation and Trust in Luxury Hotels SNS Marketing: The Moderating Role of Social Interaction, Services Marketing Quarterly, 44:2-3, 227-248, DOI: 10.1080/15332969.2023.2223013.

2021 -

Chalke, A., Cheng, BL., Dent, MM. Enhancing Narrative Transportation for Luxury Brand Marketing. Proceedings of the Australian and New Zealand Marketing Academy Conference (ANZMAC), 2021, pp. 242-249.

2021 -

Chalke, A., Cheng, BL., Dent, MM. Boosting hotel visit intention through Instagram: The interplay between trust and narrative transportation. Proceedings of the International Joint Conference on Hospitality & Tourism, 2021, pp. 128-129

Achievements & Accolades

  1. Recipient of the Doctor of Philosophy Postgraduate Scholarship, Sunway University
  2. Recipient of the international Vice Chancellor’s Scholarship, United Kingdom