BA (Hons) in Communication
JPT/BPP(U)(R/321/6/0018/FA0350)04/21

 

About The Programme

This exciting and high-impact communication programme is designed to produce industry employable graduates in the fields of – Corporate Communication, Advertising Design, and PR Project Management. 

This innovative and creative programme works closely with industry practitioners to reinforce knowledge learnt in the classroom in project-based learning. You will have the opportunity to get up-close and personal with industry leaders, as they share their expertise and skills in seminars, workshops and classroom projects. This extends the learning beyond the classroom and you are given opportunities to plan and organise events through which you can apply your classroom knowledge. The Communication and Networking Club spearhead initiatives of the department such as organising field trips, community service collaborations and festivals. These events and activities add excitement and provide real world insights to you as part of your learning. 

Additionally, as you work with lecturers on your research-based subjects, critical thinking, perseverance and research skills will be honed in the process. The internship component in the final year culminates all your learning, as you begin to apply theories into real world practice. 

This degree is validated by Lancaster University and upon successful completion of the programme, graduates are awarded two certificates; one from Sunway University and another from Lancaster University.

 

Intakes

January, March & August

 

Duration

3 Years (full-time)

 

Career Prospects

• Copywriter 
• Media Planner
• Public Relations Manager
• Branding / Image Strategist
• Advertising & Promotion Manager
• Corporate Communications Director
• Web Media Advertising Specialist
• Corporate Image Consultant
• Creative Production Manager

 

Dual Degree Awarded by

Programme Structure

Additional MOHE compulsory General Studies subjects

Entry Requirement

STPM
Average C or CGPA 2.0 (Minimum 2 principals)

A-Level
Minimum 8 points

Australian Matriculation
ATAR 55

Canadian Matriculation
55%

Monash University Foundation Year
55%

Sunway Foundation in Arts
CGPA 2.3

Unified Examination Certificate
Maximum 28 points from 5 subjects (all Grade Bs)

International Baccalaureate
Completed with minimum 24 points (excluding bonus points)

Sunway Diploma in Related Field*
CAVG 50% 

 

Specific Requirements

Contemporary Music (Audio Technology)
All candidates must undertake a LIVE audition. To prepare three 1.5- minute pieces to be sung or performed on any instrument of your choice.

Music Performance
All candidates must undertake an audition, either LIVE or by video conference. Candidates should prepare three short pieces to be sung or performed on any instrument of their choice. 

Design Communication and Interior Architecture
Pass a portfolio review and interview conducted by the University.

Why is a Portfolio necessary?
A Portfolio provides some indication of your ability in design and allows us to assess your creative potential.

What should a Portfolio Contain?
A portfolio should contain three examples of drawings in any media.

Design Communication
MQA Programme Standards require local students to possess a MUET qualification in order to register for the Design Communication programme. Students who have attained the IELTS or TOEFL qualifications may apply to be exempted from this requirement.

 

English Requirements

TOEFL 550 paper-based, 213 computer-based, 80 internet-based
IELTS 6.0
PTE Academic 50 overall (minimum 46 in each skill)
MUET Band 4
SPM English B3 or B+
UEC English B4
O-Level English (1119) Credit
Sunway Intensive English Programme (IEP) Pass Level 4 with minimum 65%
ESL/English Satisfactory level in Pre-University programmes, where the medium of instruction is English

 

Note: Any other qualifications will be considered on a case-by-case basis.
*Sunway Diploma holders may obtain advanced standing if credit transfer requirements are met.