BA (Hons) in Communication
JPT/BPP(U)(R2/321/6/0018/FA0350)04/26

School of Arts

About The Programme

This exciting and high-impact communication programme is designed to produce employable industry-ready graduates in Corporate Communication and Public Relations. This innovative, holistic, and creative programme works closely with industry practitioners to reinforce knowledge learnt in the classroom in project-based learning. You will have the opportunity to get up-close and personal with industry leaders as they share their expertise and skills in seminars, workshops, and classroom projects. This extends the learning beyond the classroom, and you are given opportunities to plan and organise events through which you can apply your classroom knowledge. The Communication and Networking Club spearheads various department initiatives such as organising field trips, community service collaborations, and festivals (when appropriate). These events and activities add excitement and provide real- world insights to you as part of your learning.

Additionally, as you work with lecturers on your research-based subjects, critical thinking, perseverance, and research skills will be honed in the process. The internship component in the final year culminates all your learning as you begin to apply theories into real-world practice.

Upon successfully completing the programme, graduates will also be awarded a degree from Lancaster University. They will be awarded two certificates, making them graduates of both Sunway University and Lancaster University.

 

Intakes

January, March & August

 

Duration

3 Years (full-time)

 

Career Prospects

  • Public relations manager
  • Account manager
  • Media planner
  • Corporate communications director
  • Corporate image consultant
  • Branding/image strategist
  • Social media manager
  • Foundation programme officer
  • Community outreach coordinator
  • Advocacy director

 

Programme Structure

  • Principles of Mass Communication
  • English for Academic and Professional Communication
  • Organisational Communication
  • Principles of Corporate Communication
  • Media, Culture and Society
  • Creative Thinking
  • Communication Theory and Practice
  • Graphic Communication
  • Principles of Public Relations
  • Cultural Literacy

  • Media Technology
  • Law and Ethics in Communication
  • English Communication Skills
  • PR: Planning, Campaign & Evaluation
  • Integrated Marketing Communication
  • Global Branding and Identity
  • Digital Media Literacy
  • PR: Issues, Crises and Strategies
  • Entrepreneurship in the Arts

  • Communication Research Methods
  • Corporate Social Responsibility
  • Research Project
  • Internship
  • Online Communities

Discipline Electives (Choose 3)

  • Celebrity Culture
  • Basic Narrative Analysis
  • Psychology in Communication
  • Media Relations and Public Affairs
  • Public Relations Writing
  • Intercultural Communication
  • Investor Relations
  • Political Communication

Free Electives

  • Advertising Through the Ages
  • Global Media and Culture
  • Understanding Social Media


for Local Student
  • Appreciation of Ethics and Civilisation
  • Philosophy and Current Issues
  • Community Service in Sustainable Development
  • Bahasa Kebangsaan A (applicable to students who did not sit for SPM or did not obtain a Credit in SPM Bahasa Melayu)
  • Creativity for Sustainability
  • Sustainable Development in Malaysia


for International Student
  • Malay Language for Communication 2
  • Appreciation of Ethics and Civilisation
  • Community Service
  • Sustainable Creativity
  • Sustainable Development in Malaysia

Entry Requirement

STPM
Average C or CGPA 2.0 (Minimum 2 principals)

A-Level
Minimum 8 points (Minimum Grade D in at least 2 subjects)

Australian Matriculation
ATAR 55

Canadian Matriculation
55%

Monash University Foundation Year
55%

Sunway Foundation in Arts
CGPA 2.0

Unified Examination Certificate
Maximum 28 points from 5 subjects (all Grade Bs including English)

International Baccalaureate
Completed with minimum 24 points (excluding bonus points)

Sunway Diploma in Related Field*
CAVG 50% or CGPA 2.0

 

Specific Requirements

Credit in English at SPM level or equivalent. IEP cannot be used to substitute a lack of Credit in English at SPM or Pre-University level.

The International Preparatory Programme (IPP) is an intensive six-month preparatory programme. International students or candidates from certain countries that want to take Sunway University’s certain degree programmes (for eg programmes in partnership with Lancaster University), they will need to take and pass our online six-month International Preparatory Programme (IPP) to be eligible to enrol on a Sunway degree programme that also leads to a degree certificate awarded by Sunway’s partner institution.

Students are required to pass all the subjects with C and above to qualify for this.

 

English Language Requirements

IELTS or equivalent      6.0

Note: Any other qualifications will be considered on a case-by-case basis.
*Sunway Diploma holders may obtain advanced standing if credit transfer requirements are met.

 

 

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