BA (Hons) in Communication
JPT/BPP(U)(R/321/6/0018/FA0350)04/21

School of Arts

 

About The Programme

This exciting and high-impact communication programme is designed to produce industry employable graduates in the fields of – Corporate Communication, Advertising Design, and PR Project Management. 

This innovative and creative programme works closely with industry practitioners to reinforce knowledge learnt in the classroom in project-based learning. You will have the opportunity to get up-close and personal with industry leaders, as they share their expertise and skills in seminars, workshops and classroom projects. This extends the learning beyond the classroom and you are given opportunities to plan and organise events through which you can apply your classroom knowledge. The Communication and Networking Club spearhead initiatives of the department such as organising field trips, community service collaborations and festivals. These events and activities add excitement and provide real world insights to you as part of your learning. 

Additionally, as you work with lecturers on your research-based subjects, critical thinking, perseverance and research skills will be honed in the process. The internship component in the final year culminates all your learning, as you begin to apply theories into real world practice. 

This degree is validated by Lancaster University and upon successful completion of the programme, graduates are awarded two certificates; one from Sunway University and another from Lancaster University.

 

Intakes

January, March & August

 

Duration

3 Years (full-time)

 

Career Prospects

  • Copywriter 
  • Media Planner
  • Public Relations Manager
  • Branding / Image Strategist
  • Advertising & Promotion Manager
  • Corporate Communications Director
  • Web Media Advertising Specialist
  • Corporate Image Consultant
  • Creative Production Manager

 

Dual Degree Awarded by

Lancaster University

Programme Structure

  • Principles of Mass Communication
  • Media, Culture & Society
  • Organisational Communication
  • Communication Theory & Practice
  • English for Academic and Professional Communication
  • Principles of Advertising & Design
  • Principles of Corporate Communication
  • Graphic Communication
  • Principles of Public Relations
  • Introduction to Consumer Behaviour

  • Law and Ethics in Communication
  • Integrated Marketing Communication
  • Intercultural Communication
  • Media Technology
  • PR: Planning, Implementation & Evaluation
  • Global Branding and Identity
  • Public Relations: Strategies and Issues
  • Creative Copywriting

Group A (Choose 1)

  • Psychology in Communication
  • Introduction to Packaging
  • Media Relations and Public Affairs

 

Group B (Choose 1)

  • Issues & Crisis Communication
  • Art Direction & Campaign Strategy
  • Public Relations Writing

  • Research Method
  • Political Communication
  • Corporate Social Responsibility
  • Research Project
  • Internship

Group A (Choose 1)

  • Celebrity Culture
  • Basic Narrative Analysis
  • Entrepreneurial Studies

 

Group B (Choose 1)

  • Investor Relations
  • Events Management
  • Advertising Design & Production


for Local Student
  • Malaysian Studies 2
  • Moral Education / Islamic Studies
  • Community Service
  • Bahasa Kebangsaan A (applicable to students who did not sit for SPM or did not obtain a Credit in SPM Bahasa Melayu)


for International Student
  • Malay Language for Communication 1
  • Moral Education / Islamic Studies
  • Community Service

Entry Requirement

STPM
Average C or CGPA 2.0 (Minimum 2 principals)

A-Level
Minimum 8 points

Australian Matriculation
ATAR 55

Canadian Matriculation
55%

Monash University Foundation Year
55%

Sunway Foundation in Arts
CGPA 2.3

Unified Examination Certificate
Maximum 28 points from 5 subjects (all Grade Bs)

International Baccalaureate
Completed with minimum 24 points (excluding bonus points)

Sunway Diploma in Related Field*
CAVG 50% or CGPA 2.0

 

Specific Requirements

Credit in English at SPM level or equivalent

 

English Requirements

IELTS 6.0
PTE Academic 50 overall (minimum 46 in each skill)
MUET Band 4
SPM English B3 or B+
UEC English B4
O-Level English (1119) Credit
ESL/English Satisfactory level in Pre-University programmes, where the medium of instruction is English

 

Note: Any other qualifications will be considered on a case-by-case basis.
*Sunway Diploma holders may obtain advanced standing if credit transfer requirements are met.

 

 

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