Associate Professor Dr Goh Yi Sheng

Goh Yi Sheng

Associate Professor Dr Goh Yi Sheng

  • Associate Professor and Head
Department of Art, Design and Media
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SDGs Focus
Good Health and Well Being
Sustainable Cities and Communities
Responsible Consumption and Production

Biography

Associate Professor Dr Goh Yi Sheng is an Associate Professor and the Head of the Department of Art, Design and Media at Sunway University, Malaysia. She received her PhD in Consumer and Design Sciences from Auburn University. She is a design researcher who has a broad interest in creating solutions for a better society; among which include design for longevity, resilience, and well-being, consumer and aesthetics research, community sustainability and place making, and cultural and creative research. Her works are published in the International Journal of Disaster Risk Reduction, Journal of Product and Brand Management, Wacana Seni Journal of Arts Discourse, Advances in Southeast Asian Studies, and International Journal of Cultural and Creative Industries.

 

 

Academic & Professional Qualifications

  • PhD in Consumer and Design Sciences, Auburn University, USA (2010)
  • Master of Industrial Design, Auburn University, USA (2005)
  • BSc in Industrial Design, National Cheng Kung University, Taiwan (2004)

Research Interests

  • Design for longevity
  • Place making
  • Consumer and aesthetics research
  • Community sustainability

Teaching Areas

  • Design Research
  • Design for Society
  • Professional Ethics
  • Sustainable Design

Courses Taught

  • Research Methodologies
  • Professional Practice and Ethics
  • Major Research Project
  • Design for Society
  • Sustainable Design
  • Introduction to Design Proposal Writing

Notable Publications

  1. Nichapa Phraknoi, Juliana Sutanto, Yang Hu, Yi Sheng Goh, Cheng Ean Catherine Lee. (2023). Older people’s needs in urban disaster response: A systematic literature review. International Journal of Disaster Risk Reduction, 96. DOI: https://doi.org/10.1016/j.ijdrr.2023.103809 (Q1, IF:5.0, CiteScore: 7.4)
     
  2. Yi Sheng Goh, & Pek Yen Teh. (2022). Festivals and the theory of inclusive development in Malaysia: Perspectives from a festival organizer. Advances in Southeast Asian Studies, 15(2), 295-307. DOI: https://doi.org/10.14764/10.ASEAS-0081 
     
  3. Soo In Shim, & Yi Sheng Goh (2022). Consumer-based product creativity, product-brand fit, and product-category fit: Which is more influential in consumer responses? Wacana Seni Journal of Arts Discourse, 21, 45-57. DOI: https://doi.org/10.21315/ws2022.21.4 
     
  4. Bart van Bueren, & Yi Sheng Goh (2016). Internationalizing SMEs in creative industries via Triple Helix strategy. International Journal of Cultural and Creative Industries, 3(2), 44-53. (ISSN: 2311-9527)
     
  5. Yi Sheng Goh, Revina Natasya Kiran, Yuan-Ran Li, & Si-Ping Lin (2015). Branding strategy of a young brand in a traditional industry. International Journal of Cultural and Creative Industries, 3(1), 40-55. (ISSN: 2311-9527)
     
  6. Yi Sheng Goh, Veena Chattaraman, & Sandra Forsythe (2014). Product design in brand extensions: The impact of brand and category fit on attitudes and purchase intentions via affective and cognitive routes. International Journal of Cultural and Creative Industries, 1(2), 36-51. (ISSN: 2311-9527)
     
  7. Yi Sheng Goh, Veena Chattaraman, & Sandra Forsythe (2013). Brand and category design consistency in brand extensions. Journal of Product & Brand Management, 22(4), 272-285. DOI: https://doi.org/10.1108/JPBM-03-2012-0109 
     
  8. Yi Sheng Goh, Juliana Sutanto, Catherine Lee, Yang Hu (2023). Understanding senior citizens’ needs during natural disasters. ASEAN Education Cities Conference, Sunway University, Malaysia.
     
  9. Yi Sheng Goh, Pek Yen Teh, & Jaeyeon Choe (2022). Community-based tourism (CBT) is not an answer: The messiness, contingencies, uncertainties and internal conflict among local villagers. Royal Geographical Society Annual International Conference, Newcastle University, UK.
     
  10. Yi Sheng Goh & Pek Yen Teh (2022). Inclusive development process in Pangkor Island Festival: The organizer perspective. Proceedings of Asia-Pacific CHRIE Conference, Sunway University, Malaysia.

Achievements & Accolades

  • Co-I, 2023 “The Future of the Work Environment in Malaysian Public and Private Organisations: Space, Wellbeing, and Work Cultures”, Fundamental Research Grant Scheme (FRGS) from Ministry of Higher Education, Malaysia.
     
  • PI, 2023 “FCRI Arts Initiative Fund”, Future Cities Research Institute (FCRI) Rewarding Fund Scheme, Sunway University (2023_FCRI_AIF_002)
     
  • PI, 2022 “Giving is Getting: Exploring Possibilities of Time Bank Concept in Malaysia”, Kickstart Grant from Sunway University (GRTIN-KSGS-DEF[S]-05-2022)
     
  • Co-PI, 2022 “Towards Understanding and Incorporating Senior Citizens’ Needs in Disaster Response Operations”, Future Cities Research Institute Thematic Seed Corn Grant from Sunway University and Lancaster University (STR-FCRI-RESI-005-2022)
     
  • PI, 2020 “Design for Sustainability – Ecotourism design for Sungai Lima”, Internal Grant from Sunway University (GRTIN-RSF-SOA-DAD-02-2020)
     
  • PI, 2019 “Design for Sustainability – Social Innovation Project in Kampung Sungai Lima”, Internal Grant from Sunway University (INT-2019-SOA-DAD-01)

Professional Associations

  • MRM (Malaysia Design Council)
     
  • MIID (Malaysian Institute of Interior Designers)

Media

Preview image for the staff video "Senior citizens' flood experiences and their ideal world scenarios".
Design For Good Social Innovation Project
Sin Chew Daily Newspaper Article
Nanyang Siang Pau article