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Intakes
This specialised degree is a dynamic programme encompassing the multifaceted components of marketing. Central to the programme design is a focus on understanding consumer behaviour as a driver of product design, distribution, communication, and pricing strategy. Through the study of specialised marketing fields such as branding, services, relationship and digital marketing, you will learn how to create value for both a firm and its customers.
Intakes: January, April, September
Full-time: 3 Years
Communications and Media are an ever growing and changing part of the world we live in. Be it Netflix, Facebook, Instagram, your favourite online game, or an interactive installation you just saw in a museum, media messaging is a part of your life. Today, these messages are formulated around narratives. In all forms of media, we see the shaping of messages through the narratives of branding. We will investigate these concepts of media through this framework of narratives. We will look at how contemporary media has developed narratives as an organising principle and what that means for society.
Intakes: January, April, September
Full-time: 1 Year
Part-time: 2 Years
