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Displaying 1 - 3 of 3 Courses

BSc (Hons) Business Studies

Sunway Business School
Undergraduate
This programme caters to those who wish to join the business profession with a particular emphasis on understanding customers and their preferences. You will develop a broad understanding of business organisations and learn how businesses develop strategies, make decisions, allocate resources, and manage risks and uncertainties in this globally competitive business environment. Using real and simulated business scenarios, you will be exposed to the challenges of decision-making faced by businesses.
Intakes: January, April, September
Full-time: 3 Years

Bachelor of Information Systems (Honours) (Data Analytics)

School of Engineering and Technology
Undergraduate
The Bachelor of Information Systems (Honours) (Data Analytics) programme focuses on the development of analytical skills in the study of technologies. Harnessing and analysing massive data creates significant value for organisations and it has become the basis for decision-making to achieve greater efficiency while spearheading constant innovation. During their studies, students will solve practical and real-world problems of companies utilising data sets in the presence of analytics experts.
Intakes: January, April, September
Full-time: 3 Years

Bachelor of Science (Honours) Marketing 

Sunway Business School
Undergraduate
This specialised degree is a dynamic programme encompassing the multifaceted components of marketing. Central to the programme design is a focus on understanding consumer behaviour as a driver of product design, distribution, communication, and pricing strategy. Through the study of specialised marketing fields such as branding, services, relationship and digital marketing, you will learn how to create value for both a firm and its customers.
Intakes: January, April, September
Full-time: 3 Years