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This specialised degree is a dynamic programme encompassing the multifaceted components of marketing. Central to the programme design is a focus on understanding consumer behaviour as a driver of product design, distribution, communication, and pricing strategy. Through the study of specialised marketing fields such as branding, services, relationship and digital marketing, you will learn how to create value for both a firm and its customers.
Intakes: January, April, September
Full-time: 3 Years
Postgraduate
This novel PhD programme aims to produce leaders in academia and industry through its multi-disciplinary approach to sustainability. Graduates will be equipped with quantitative and qualitative analytical skills necessary to formulate and champion technological solutions to global sustainability issues.
Intakes: Rolling Intake
Full-time: 3 Years
Part-time: 4 Years
