Dr Philip Wong Pong Weng

Dr Philip Wong Pong Weng

  • Senior Lecturer
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Biography

Dr Philip Wong Pong Weng is a Senior Lecturer in the School of Hospitality & Service Management at Sunway University since 2020. Dr Philip Wong has a PhD (Marketing) from Universiti Putra Malaysia; a MBA from University of Nevada, Las Vegas USA; and completed his BSc in Business Administration (Marketing) at California State University, Fresno, USA. Prior to joining Sunway University, he has taught at Taylor’s University for 16 years. Before embarking into the world of academia, Dr Philip Wong has accumulated a wealth of industry experience from working in both the hotel and the travel industry for a total of 16 years. He has held the posts of Director of Sales & Marketing for a number of international hotels, as well as being the Deputy General Manager for a major Malaysian inbound tour operator. Dr Philip Wong had also conducted training courses in tourism marketing for hospitality and tourism professionals, such as officials from the National Tourism Organizations of Siera Leone, Ghana, Kenya, Vietnam, Tonga, and Malaysia, as well as hotel executives from Maldives, Vietnam and Malaysia. He is now actively involved in research and scholarly activities in the area of destination marketing, branding, and green marketing. His work has been published in international journals such as Tourism Review, Journal of Destination Marketing and Management, Current Issues in Tourism, Anatolia, Tourism Analysis, International Journal of Hospitality and Tourism Administration, International Journal of Culture, Tourism and Hospitality Research, Journal of China Tourism Research, Journal of Quality Assurance in Hospitality & Tourism, Turyzm/Tourism, and Journal of Sustainable Tourism.

Academic & Professional Qualifications

  • PhD, Universiti Putra Malaysia, Malaysia (2014)
  • MBA, University of Nevada, Las Vegas, United States (1988)
  • BSc, California State University, Fresno, United States (1985)
  • Ordinary National Diploma, Norwich City College, UK (1978)

Research Interests

  • Destination marketing
  • Destination branding
  • Destination competitiveness
  • Green marketing

Notable Publications

 

  1. Cen-Peng Wang, Qi Zhang, & Philip Pong Weng Wong, and Lei Wang (2023). Consumers’ green purchase intention to visit green hotels: A value-belief-norm theory perspective. Frontiers in Psychology.  https://www.frontiersin.org/articles/10.3389/fpsyg.2023.1139116/full
  2. Lei Wang, Yu-Xin Shao, Jie-Yuan Heng, Yao Cheng, Ying Xu, Zi-Xu Wang & Philip Pong Weng Wong. (2023). A Deeper Understanding of Attitude and Norm Applicable to Green Hotel Selection. Journal of Quality Assurance in Hospitality & Tourism.   https://doi.org/10.1080/1528008X.2023.2165594
  3. Zi-Xu Wang & Philip Pong Weng Wong, Lei Wang (2022). The Influence of Consumer Ethnocentrism on Intention Toward Domestic Electric Vehicle Selection. Journal of Business Administration and Social Studies. DOI: 10.5152/JBASS.2022.22008
  4. Wang, Lei, Chuan-Feng, Fu, Zhang, Qi and Wong, & Philip, P. W.  (2022). The Impact of Tourists’ Perceptions of Space-launch Tourism: An Extension of the Theory of Planned Behavior Approach. Journal of China Tourism Research. https://doi.org/10.1080/19388160.2021.1900972
  5. Wang, L., Zhang, Q., Ding, Y. Y., & Wong, P. P. W. (2022). The Effect of Social and Personal Norm on Intention to Patronize Green Hotels: Extension of Theory of Planned Behavior, Journal of China Tourism Research, 1-24        
  6. Wong, P. P. W. & Mohamed, U., (2022) Developing a star rating system for guesthouses to promote budget tourism in the Maldives: An exploratory study, Journal of Tourism, Culinary and Entrepreneurship, 2 (1), 69-91        
  7. Wang, L., Zhang, Y. Y., & Wong, P. P. W. (2022). Impact of Familiarity and Green Image on Satisfaction and Loyalty Among Young Green Hotels’ Guests–A Developing Country’s Perspective, Frontiers in Psychology 13, https://doi.org/10.3389/fpsyg.2022.899118     
  8. Wang, L., Zhang, Y. Y., & Wong, P. P. W. (2022). Purchase Intention for Green Cars Among Chinese Millennials: Merging the Value–Attitude–Behavior Theory and Theory of Planned Behavior, Frontiers in Psychology 13, ).  https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8902249/        
  9. Wang, L., Wang, Z. X., Wong, P. P. W., & Zhang, Q. (2021). Consumer motivations, attitude and behavioral intention toward green hotel selection, Journal of Tourism, Culinary and Entrepreneurship, 1 (2), 79-104.    
  10. Wang, L., Wang, Z. X.,  Zhang, Q., & Wong, P. P. W., (2021). Does Religiosity Matter for Green Hotel Selection? An Empirical Investigation from Chinese Religious Consumers, Tourism Economics, Management and Policy Research, 1 (2), 79-95 
  11. Wang, L., Wang, Z. X.,  Zhang, Q., Jebbouri, A., & Wong, P. P. W. (2021). Consumers’ intention to visit green hotels–a goal-framing theory perspective. Journal of Sustainable Tourism, 1-21    3.    
  12. Wang, L., Fu, C. F., Wong, P. P. W., & Zhang, Q. (2021).The impact of tourists’ perceptions of space-launch tourism: An extension of the theory of planned behavior approach, Journal of China Tourism Research, 1-21        
  13. Wang, L., Wong, P. P. W., & Zhang, Q. (2021).Travellers’ destination choice among university students in China amid COVID-19: extending the theory of planned behavior, Tourism Review. https://www.emerald.com/insight/content/doi/10.1108/TR-06-2020-0269/full/html
  14. Wang, L. & Wong, P. P. W. (2020). Marketing of environmentally friendly hotels in China through religious segmentation: a theory of planned behaviour approach. Tourism Review. https://www.emerald.com/insight/content/doi/10.1108/TR-08-2019-0327/full/pdf
  15. Wang, L., Wong, P. P. W., & Narayanan, E. A. (2020). The demographic impact of consumer green purchase intention toward green hotel selection in China. Tourism and Hospitality Research 20 (2), 210-222.
  16. Wang, L., Wong, P. P. W.,  & Alagas E. N. (2020). Antecedents of green purchase behaviour: an examination of altruism and environmental knowledge. International Journal of Culture, Tourism and Hospitality Research.    
  17. Wong, P. P. W. (2019). Destination Competitiveness: An Antecedent or the Result of Destination Brand Equity? Positioning and Branding Tourism destinations for Global Competitiveness, 49-73, 2. (Book Chapter).    
  18. Wong, P. P. W. & Nasir, A. (2019). Adopting a network marketing model as a distribution channel for hotels in the Maldives: An exploratory study. International Journal of Hospitality and Tourism Administration,  https://doi.org/10.1080/15256480.2019.1708225
  19. Wong, P. P. W. (2019). The influence of customer-based brand equity on destination loyalty in Malaysian urban destinations. Tourism Analysis 24 (2), 249-254.    
  20. Wang, L., Wong, P. P. W., Narayanan, E. A., & Chee, W. M. (2019). Green hotel selection of Chinese consumers: A planned behavior perspective. Journal of China Tourism Research 15 (2), 192-212, 37
  21. Wong, P. P. W. (2017). Competitiveness of Malaysian Destinations and its influence on destination loyalty. Anatolia, an International Journal of Tourism and Hospitality Research 28 (2).
  22. Wong, P. P. W. (2016). The Influence of Customer-Based Brand Equity on Event Loyalty: A Case Study of the Three Gorges Migrant Cultural Festival, Chongqing, China, TEAM Journal of Hospitality and Tourism, 13 (1), 15-26        
  23. Wong, P. P. W. (2015). Role of components of destination competitiveness in the relationship between customer-based brand equity and destination loyalty. Current Issues in Tourism, 25-34    
  24. Wong, P. P. W. & K., Teoh (2015). The influence of destination competitiveness on customer-based brand equity. Journal of Destination Marketing & Management, 206-212.

 

Achievements & Accolades

  1. Appointed as Programme Leader of Master in International Hospitality Management (MIHM) program from March 2020 to December 2022.
  2. Leading the program committee in the application and achievement of full accreditation of MIHM program by MQA.
  3. Involved in the application for conversion of MIHM into a mixed-mode delivery format.
  4. Involved in the programme development committee for the proposed new Master in Event and Experience Management (MEEM).