Overview
| Course Code | BSE1084 |
| Synopsis | The subject provides an introductory, general underpinning knowledge about the business events industry. It will include management techniques and strategies required for successful event programme planning, budgeting, contracts, marketing, destination site, facility selection, food and lodging, sponsorship, logistics and others. It addresses the industry’s current need for graduates with the knowledge, skills and competencies to take up a variety of roles within the industry and other related sectors. The subject also provides students an understanding about the 'MICE' industry. |
| Learning Outcomes |
|
| Delivery Mode | Face-to-face |
| Duration of Study | 12 September 2024 to 10 January 2025 (14 weeks) |
Image
Entry Requirements
Age
17 years old and above
Language Proficiency
Credit in SPM English or Equivalent
Scholarships and Financial Aid
For more information about the scholarships and financial aid, please visit the SEG Scholarships website.
Ask a question
If you’d like to know more about studying at Sunway University, we’d love to hear from you.
