Overview
| Course Code | MGT5123 |
| Synopsis | This subject aims to offer an advanced knowledge of the concepts and tactics of brand management focusing on the hospitality products and services. It emphasises upon an evaluation of branding from a competitive perspective. Discussion on key success factors for formation, extension and internationalization of branding are also included in this subject. Case studies, assignments, and exams are implemented in facilitating the learning and a range of international brands from the hospitality sector will be examined. |
| Learning Outcomes |
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| Delivery Mode | Face-to-face |
| Duration of Study | 12 September 2024 to 10 January 2025 (14 weeks) |
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Entry Requirements
At least Pre-University Qualification or a minimum of 3 years relevant working experience
Age
21 years old and above
Language Proficiency
Credit in SPM English or Equivalent
Scholarships and Financial Aid
For more information about the scholarships and financial aid, please visit the SEG Scholarships website.
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