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Displaying 1 - 3 of 3 Courses

Bachelor of Science (Honours) in International Business

Sunway Business School
Undergraduate
The Bachelor of Science (Honours) in International Business programme equips students with essential knowledge in the area of international business. Business today cannot remain domestic for two main reasons. First, your competitors come from around the world. Whether you are a watch maker, a restaurant owner, or a retailer, you will find global companies who are your competitors at your doorstep. Second, your consumers compare you with global options and standards. To survive and thrive, you need a better understanding of international business.
Intakes: January, April, September
Full-time: 3 Years

Master of Marketing

Sunway Business School
Postgraduate
The Master of Marketing programme will take you on a developmental journey of skills and knowledge needed to become an effective and reflective marketing practitioner. You will gain in-depth understanding of markets and how they work, and be introduced to the theories, tools and techniques that firms use to connect with and shape markets.
Intakes: January, March, May, July, September
Full-time: 1 Year
Part-time: 2 Years

Master of Arts in Visual Communication and Media Studies

School of Arts
Postgraduate
Communications and Media are an ever growing and changing part of the world we live in. Be it Netflix, Facebook, Instagram, your favourite online game, or an interactive installation you just saw in a museum, media messaging is a part of your life. Today, these messages are formulated around narratives. In all forms of media, we see the shaping of messages through the narratives of branding. We will investigate these concepts of media through this framework of narratives. We will look at how contemporary media has developed narratives as an organising principle and what that means for society.
Intakes: January, April, September
Full-time: 1 Year
Part-time: 2 Years