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This programme caters to those who wish to join the business profession with a particular emphasis on understanding customers and their preferences. You will develop a broad understanding of business organisations and learn how businesses develop strategies, make decisions, allocate resources, and manage risks and uncertainties in this globally competitive business environment. Using real and simulated business scenarios, you will be exposed to the challenges of decision-making faced by businesses.
Intakes: January, April, September
Full-time: 3 Years
Do you have a BIG idea? Are you set on building a business from the ground up? It is not just about preparing a great business plan and mastering the pitch to investors. Entrepreneurs don’t follow a career path – they make their own. Drive and determination are key qualities that make a successful entrepreneur; and at Sunway University, we provide the resources and support to help you realise your full potential and propel you towards your goals.
Intakes: January, April, September
Full-time: 3 Years