This programme caters to those who wish to join the business profession with a particular emphasis on understanding customers and their preferences. You will develop a broad understanding of business organisations and learn how businesses develop strategies, make decisions, allocate resources, and manage risks and uncertainties in this globally competitive business environment. Using real and simulated business scenarios, you will be exposed to the challenges of decision-making faced by businesses.
Intakes: January, April, September
Full-time: 3 Years
This exciting and high-impact communication programme is designed to produce employable industry-ready graduates in Corporate Communication and Public Relations. This innovative, holistic, and creative programme works closely with industry practitioners to reinforce knowledge learnt in the classroom in project-based learning.
Intakes: January, April, September
Full-time: 3 Years
The Bachelor (Honours) in Finance programme aims to train multi-talented Banking & Finance graduates by providing strong grounding in a diverse range of subjects comprising Accounting, Banking, Fintech, Investment, and Quantitative Methods to meet today’s industry demands. This also includes specialized training and skill development in long-term national priority areas; an intensive two-semester applied project in addition to an internship with securities firms. Students will also be well-prepared to transition into higher-level professional qualifications such as the Chartered Financial Analyst (CFA) and the Chartered Banker (CB) offered by the Asian Institute of Chartered Bankers.
Intakes: January, April, September
Full-time: 3 Years
The Master of Marketing programme will take you on a developmental journey of skills and knowledge needed to become an effective and reflective marketing practitioner. You will gain in-depth understanding of markets and how they work, and be introduced to the theories, tools and techniques that firms use to connect with and shape markets.
Intakes: January, March, May, July, September
Full-time: 1 Year
Part-time: 2 Years
