- Associate Dean (Employability and Engagement)
School of Hospitality and Service Management
Staff Profiles
- Consumer behaviour (11)
- Machine Learning (7)
- Sustainability (7)
- Artificial Intelligence (6)
- Corporate Finance (5)
- Corporate Governance (5)
- Entrepreneurship (5)
- Human behaviour (5)
- Islamic Finance (5)
- Data Mining (4)
- Ethnomusicology (4)
- Financial Economics (4)
- Machine Learning (4)
- Sustainable Development (4)
- Accounting Education (3)
- Advertising (3)
- Augmented reality (3)
- Blockchain (3)
- Corporate Social Responsibility (3)
- Data science (3)
- Education (3)
- Engineering Education (3)
- Fintech (3)
- Halal Food Tourism (3)
- Image processing (3)
- Influencer Marketing (3)
- International Business (3)
- Marketing (3)
- Monetary Economics (3)
- Nanomaterials (3)
- Nursing Education (3)
- Social media (3)
- Social Media Marketing (3)
- Software engineering (3)
- Strategic Management (3)
- Sustainability Reporting (3)
- Technology adoption (3)
- Technology enhanced learning (3)
- Advanced Nanomaterials (2)
- Applied Machine Learning (2)
- Artificial Intelligence (2)
- Atomistic simulation of novel materials properties in energy storage and conversion devices (2)
- Auditing (2)
- Behavioural Finance (2)
- Big data Analytics (2)
- Blended learning (2)
- Business Strategy (2)
- Cancer genetics (2)
- Circular Economy (2)
- Classroom action research (2)
- Combinatorics (2)
- Computational Fluid Dynamics (2)
- Continuous professional development (2)
- Design Thinking (2)
- Destination branding (2)
- Digital healthcare (2)
- Digital humanities (2)
- E-Commerce (2)
- Educational Technology (2)
- Feedback Literacy (2)
- Filmmaking (2)
- Film music (2)
- Financial Intermediation (2)
- Financial Literacy (2)
- Food safety (2)
- Foodservice Technology (2)
- Food technology (2)
- Foreign Direct Investment (2)
- Gastronomy Tourism (2)
- Graphic design (2)
- Graph theory (2)
- Green Supply Chain Management (2)
- Healthcare Management (2)
- Health Economics (2)
- Healthy Ageing (2)
- Hospitality (2)
- Human Capital (2)
- Human Computer Interaction (2)
- Human Resource Management (2)
- Hypertension (2)
- ICT and Education in Vulnerable Communities (2)
- Innovation (2)
- Leadership (2)
- Mathematical modelling (2)
- Natural language processing (2)
- Nursing (2)
- Oncology Nursing (2)
- Online Marketing (2)
- Optimization Algorithms (2)
- Organisational communication (2)
- Organizational Behaviour (2)
- Performing arts of Southeast Asia (2)
- Phenomenological studies of charge transport in semiconductors (2)
- Project Based Learning (2)
- Promoting human health (2)
- Propaganda and disinformation (2)
- Public health (2)
- Qualitative Research Methodology (2)
- Radioanalytical techniques for characterisation of media (2)
- Renal Nursing (2)
- Science communication (2)
- Second language acquisition (2)
- Self-Regulated Learning (2)
- Sensor Technology (2)
- Strategic Human Resource Management (2)
- Strategic Marketing (2)
- Student engagement (2)
- Sustainability Management (2)
- Sustainable Development Goals (2)
- Sustainable Marketing (2)
- Sustainable Tourism (2)
- Technology-enhanced learning (2)
- Tourism (2)
- Tourism marketing (2)
- Virtual and augmented reality (2)
- Water and Wastewater Treatment (2)
- Wellbeing (2)
- Wireless sensor networks (2)
- 1. Renewable energy technologies (1)
- 1. Sustainable Tourism practices in Heritage & Cultural Conservation (1)
- 2. Hydrogen energy (1)
- 2D Nanomaterials (1)
- 3. Energy storage technologies (1)
- 3D Printing of Green Polymers and Green Concrete (1)
- 4. Artificial intelligence for renewable energy (1)
- Abstract algebra (1)
- Academic quality and development in higher education (1)
- Academic reading and writing (1)
- Access and Equity (1)
- Accounting (1)
- Accounting ethics, fraud and sustainability of firms. (1)
- Accounting information systems and its impact on accounting education and practice. (1)
- Accounting Theory (1)
- Activated carbon (1)
- Active learning in higher education (1)
- Actuarial mathematics (1)
- Actuarial Mathematics and Statistics (1)
- Advanced 2D materials (1)
- Advanced Energy Materials (1)
- Advertising Design (1)
- Affordable housing (1)
- Ageing research (1)
- Agro-industrial system optimisation (1)
- AI applications in robotics (1)
- AI Management (1)
- AI music generation and impact (1)
- Air and Water Pollution (1)
- Airline Service (1)
- Air Pollution Control & Mitigations (1)
- Algal phylogenetics and diversity (1)
- Allergy (1)
- Alternative medicine & personal health management (1)
- Analysis of labour productivity (1)
- Animism Belief (1)
- Antenna Designs and Implantable Antennas (1)
- Anthropology (1)
- Anthropology of food - symbolism and ritual (1)
- Anti-microbial drug discovery (1)
- Antibiotic resistance (1)
- Applications of ionising radiations in biomedicine and industry (1)
- Applied artificial intelligence (1)
- Applied Econometrics (1)
- Applied Finance (1)
- Applied Financial Econometrics (1)
- Applied Mathematics (1)
- Applied Nuclear and Radiation Physics (1)
- Applied Statistics (1)
- Architectural Design (1)
- Architecture (1)
- Architecture, urban design and planning (1)
- Architecture Psychology (1)
- Art and design of various Southeast Asian and Asian cultures, arts and heritage (1)
- Artificial Intelligence (1)
- Artificial intelligence (AI) (1)
- Artificial Intelligence (AI) in Consumer Marketing (1)
- Artificial intelligence, ontology (1)
- Artificial intelligence and Machine Learning (1)
- Artificial Neural Network (1)
- Arts and culture (1)
- Asia Financial Economics (1)
- Asian Cuisine Development (1)
- Asian tourism (1)
- Assay design for real-time absolute quantification of viruses (1)
- Assessment & Feedback (1)
- Assurance Issues (1)
- Attention and working memory (1)
- Audience/user media impact (1)
- Audio production (1)
- Audiovisual production (1)
- Audit Quality Assurance Practices (1)
- Augmented Narratives and Storytelling (1)
- Bacterial pathogenesis (1)
- Bake products development (1)
- Bamboo structures (1)
- Banking and Monetary (1)
- Banking Stability (1)
- Battery Energy Storage Management (1)
- Behavioral Finance (1)
- Behavioral Psychology (1)
- Behavioral Science (1)
- Behavioural addictions (1)
- Behavioural change and associated techniques (1)
- Behavioural Modelling (1)
- Behaviour fluency (1)
- Bi/Multilingualism (1)
- Big data (1)
- Big Data Analysis (1)
- Big Data Analytics and implications for accounting practice (1)
- Big Data Analytics and Visualization (1)
- Bioactive compound screening from natural products to identify protective compounds for neurodegenerative diseases (1)
- Biofluid Dynamics (1)
- Biological Treatment (1)
- Biomass (1)
- Biomass conversion technology (1)
- Biomass energy & Waste management (1)
- Biomass processing and integrated biorefineries (1)
- Biomimicry design (1)
- Bioprospecting (1)
- Bioprospecting and drug discovery from microbes and plants (1)
- Blended and Collaborative Learning (1)
- Blockchain Technology (1)
- Board Ethnicity (1)
- Body image (1)
- Borderline Personality Disorder (1)
- Brand Experience (1)
- Brand Identity (1)
- Branding (1)
- Branding and identity design (1)
- Broadcast production (1)
- Built Environment (1)
- Business Analytics (1)
- Business case studies (1)
- Business Ethics (1)
- Business Events (1)
- Business event tourism (1)
- Business History and Trade (1)
- Business Intelligence (1)
- Cancer (1)
- Cancer (1)
- Cancer Biology (1)
- Cancer cell biology (1)
- Cancer epigenetics (1)
- Cancer genetics on solid tumours (1)
- Cancer pharmacology and therapeutics (1)
- Capital Market Behavior (1)
- Capital Market Behaviour (1)
- Capital Markets and Industry Studies (1)
- Capital Markets Structure Analysis (1)
- Carbon dioxide capture and utilisation (1)
- Carbon fibers-based on-body wearable devices (1)
- career adaptability and employability (1)
- Catalysis (1)
- Catalyst (1)
- Cell culture studies using human in vitro models (human embryonic stem cells (hESC)-derived neural lineages and SH-SY5Y neuroblastoma cells) (1)
- Cell Death in Human Diseases (1)
- Cellular-connected drones (1)
- Central Bank Governance and Liquidity (1)
- Chamber music performance (1)
- Character strengths (1)
- Chemotherapeutic drug effect on amoebic infection (1)
- Child and adolescent mental health (1)
- Children and Family Studies (1)
- Child socio-emotional development (1)
- Chocolate art and sugar work (1)
- Cinema studies (1)
- Cinematic & intermedia arts (1)
- Circular Economy (1)
- Circular economy for Net Zero (1)
- Classroom practices in higher education (1)
- Climate Related Financial Disclosures. (1)
- Clinical and experimental studies of rheumatoid arthritis (1)
- Closed-Loop Supply Chain (1)
- Clustering Algorithms & Optimization (1)
- Cnidarian toxins (1)
- CO2 Capture and Utilisation (1)
- CO2 capture and utilization technology (adsorption process and electrochemical) (1)
- Code Reuse (1)
- Coding theory (1)
- Cognitive behavior in relation to designed space (1)
- Cognitive Dissonance (1)
- Cognitive radio networks (1)
- Collaborative E-Learning (1)
- Collaborative learning (1)
- Collaborative learning and project-based learning (1)
- Colloidal science (1)
- Colloid and surface chemistry (1)
- Colorectal cancer screening, Irritable bowel syndrome (1)
- Comics (1)
- Communication and media impact (1)
- Community-based Tourism (1)
- Community sustainability (1)
- Company law (1)
- Comparative education (focused on Malaysia) (1)
- Comparative genomic analysis of viruses (1)
- Comparative Government (1)
- Comparative media systems (1)
- Computer-aided molecular design (1)
- Computer-assisted Language Learning - CaLL (1)
- Computer assisted language learning (1)
- Computer Mediated Communication - CMC (1)
- Computer Networks (1)
- Computer Science (1)
- Computer vision and image processing (1)
- Condensation Heat-Transfer (1)
- Constructive alignment in curriculum design and development (1)
- Consumer-brand relationships (1)
- Consumer and aesthetics research (1)
- Consumer Behavior (1)
- Consumers Electronics System Design (1)
- Contemporary performance and theatre-making (1)
- Contemporary pop music (1)
- Contemporary practices of performance traditions in Malaysia (1)
- Context-awareness (1)
- Continuous quality improvement processes (1)
- Conversion of lignocellulosic biomass to fuel source (1)
- Coral-algal symbiosis (1)
- Corporate Criminal Liability (1)
- Corporate Disclosures (1)
- Corporate Diversification Analysis (1)
- Corporate Finance Analysis. (1)
- Corporate Governance and Corporate Social Responsibility (1)
- Corporate Laws (1)
- Corporate Spirituality (1)
- Corporate Sustainability (1)
- Corpus analysis (1)
- COSMO-RS modelling (1)
- Counsellor professional development and self-efficacy (1)
- Count data modelling (1)
- Covid-19 (1)
- Creation of texts for performance from devising, curation, and research (1)
- Creative cities and industries (1)
- Creative writing (1)
- Creativity in language teaching (1)
- Critical care nursing (1)
- Critical Care Practice (1)
- Critical Thinking Among Nursing Students (1)
- Cross-Cultural Communication (1)
- Cross-cultural perceptual differences (1)
- Cryptocurrencies (1)
- Crypto Currency and Moral Hazard (1)
- Cryptography (1)
- CSCW (1)
- CSustainable Consumption Behaviour (1)
- Culinary tourism (1)
- Cultural and Heritage Preservation (1)
- Cultural anthropology (1)
- Cultural Arts (1)
- Cultural encounters and constraints within the hospitality environment (1)
- Cultural identity and heritage language maintenance (1)
- Cultural Orientation (1)
- Cultural studies (1)
- Cultural tourism (1)
- Culture and heritage research-creation projects (1)
- Culture influence and foreign language acquisition (1)
- Current issues in FinTech (1)
- Curriculum design (1)
- Curriculum development (1)
- Customer engagement (1)
- Customer relationship management (1)
- Customer Valuing experiences (1)
- Cyberbullying (1)
- Data Harmonization (1)
- Data hiding (1)
- Data Management (1)
- Data Mining (1)
- Data Mining Approaches (1)
- Data modeling (1)
- Data networking (1)
- Data Privacy and security (1)
- Decarbonization strategies and Net-zero transition (1)
- Decision making and sense-making (1)
- Deep Learning (1)
- Depression (1)
- Design-based research (1)
- Design for longevity (1)
- Design thinking and creativity (1)
- Destination and tourist behaviour (1)
- Destination competitiveness (1)
- Destination image (1)
- Destination marketing (1)
- Determinant factors of room booking intention & Hospitality Technology application. (1)
- Developing of Menu Design (1)
- Development Economics (1)
- Development of antibacterial agents (1)
- Device-to-Device Communication (1)
- Dialectical Behavior Therapy (1)
- Digital Businesses (1)
- Digital Communications and Wireless Communications (1)
- Digital Economy (1)
- Digital health (1)
- Digital heritage (1)
- Digital holography and encryption (1)
- Digital identity, culture and communication (1)
- Digital literacy (1)
- Digital Marketing (1)
- Digital media and politics (1)
- Digital Signal Processing, Information Theory & Network Coding (1)
- Digital transformation (1)
- Digital transformation impact on society, organizations and individual behavior (1)
- Digitial Audio Workstation pedagogies (1)
- Discourse Analysis in gender, age, culture (1)
- Discussions on accounting standards from a developing/emerging economies viewpoint. (1)
- Disruptive technologies in the hospitality industry (1)
- Dissemination and Adaptation of Evidence-based Interventions (1)
- Distributed haptics (1)
- Distributed System (1)
- Distributed Systems (1)
- Distributed Systems (1)
- Diversity competencies (1)
- Diversity in language classroom (1)
- Diversity training (1)
- Drug Discovery Biology (1)
- Drug discovery for cancers, viruses, and metabolic diseases (1)
- Drying Technology of Natural Product (1)
- Dye-sensitized Solar Cell (1)
- Dynamic Simulation (1)
- E-Commerce / E-Business (1)
- E-Commerce Adoption Model (1)
- E-Learning (1)
- E-learning (1)
- E-Learning/online learning/blended learning (1)
- E-Learning Technology (1)
- E-Portfolio (1)
- Early-life stress on neurodevelopment in animal models (1)
- Early childhood educational programs and its effectiveness (1)
- Early Warning Systems (1)
- Eco-tourism (1)
- Ecology (1)
- Econometrics (1)
- Economic Development in Asia (1)
- Economics (1)
- Economics of Religiosity (1)
- Ecotourism (1)
- Edge Intelligence (1)
- Editorial cartoons (1)
- Edtech (1)
- Educational Management (1)
- Educational Policy (1)
- Educational psychology (1)
- Educational systems, e-commerce systems (1)
- Education Psychology (1)
- Education reform (1)
- EEG methods (1)
- Elderly Care Nursing Research (1)
- Electoral Research (1)
- Electoral Systems and Competitions (1)
- Electrochemical Conversions (1)
- Electrochemical Energy Storage (1)
- Electrochemical energy storage and conversion (1)
- Electrochemical Energy storage Devices (Supercapacitor, Fuel Cell, Batteries) (1)
- Electrochemical Sensors for Bio-anayltes and water Pollutants (1)
- Electrochromic Supercapacitor (1)
- Embedded system (1)
- Embedded system applications (1)
- Embedded System Development (1)
- Embedded systems (1)
- Emerging databases (1)
- Emotional intelligence in the classroom (1)
- Emotion in consumer behaviour (1)
- Emotion Regulation (1)
- Emotions (1)
- Empirical Software Engineering (1)
- Employability skills (1)
- Employee communication (1)
- Employee Wellbeing (1)
- Energy & Fuel (1)
- Energy economics (1)
- Energy efficiency (1)
- Energy Efficiency Optimisation (1)
- Energy Finance (1)
- Energy Harvesting (1)
- Energy Management Algorithm (1)
- Energy Management System; Energy Transition; Power Quality (1)
- Energy planning for greenhouse gases emission reduction (1)
- Energy policy (1)
- Energy Storage (1)
- Energy Storage System; Battery Controller and Hybrid Electric Vehicle (1)
- Energy system transition (1)
- Engineering/Computing education (1)
- English literature (1)
- Enterprise Systems and e-Commerce Application (1)
- Entrepreneurial Competencies (1)
- Environment, health and well-being (1)
- Environment, technology and well-being (1)
- Environmental Economics (1)
- Environmental issues such as air pollution and waste management (1)
- Environmental Management and Sustainability (1)
- Environmental sustainability (1)
- Equity, Money Cryptocurrency Markets (1)
- ESAP and genre analysis (1)
- ESG Reporting - Sustainability Reporting (1)
- especially Psychopathic personality (1)
- Ethical Decision Making (1)
- Ethics (1)
- Ethics and Fraud in the Accounting Arena (1)
- Ethnic Entrepreneurship (1)
- Evaluation and Organizational Learning in Health (1)
- Evaluative Research (1)
- Event Planning and Operation (1)
- Events design, planning, and execution (1)
- Events design, planning and operations in events education management (1)
- Evolutionary computation (1)
- Evolutionary Computation and Swarm Intelligence (1)
- Exchange Rate Determination (1)
- Experiential Education (1)
- Experimental evolution (1)
- Experimental Research (1)
- Experimental Typography (1)
- Extended Producer Responsibility (1)
- Extreme Value Theory (1)
- Face perception in infants, children and adults (1)
- Face processing and recognition (1)
- Facilities management (1)
- Fashion Marketing (1)
- Fastening technology (1)
- Feng Shui in corporate identity design (1)
- Fermentation Technology (1)
- Festivals management (1)
- Fiber Laser (1)
- Fiber Optic Sensor (1)
- Fibonacci numbers (1)
- Figurative painters (1)
- Film and media studies (1)
- Film Studies (1)
- Financial Analysis (1)
- Financial and Business Education (1)
- Financial Econometrics (1)
- Financial Economics (1)
- Financial Education (1)
- Financial Markets (1)
- Financial Markets (1)
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- Fintechnology (1)
- Firm Performance (1)
- Fluid mechanics (1)
- Folklore (1)
- Food & Beverage Consumption (1)
- Food, culture, and society within the realm of food sociology (1)
- Food analysis and quality control (1)
- Food and beverage service (1)
- Food and culinary studies (1)
- Food and Glycemic Control (1)
- Food and identity (1)
- Food and Mood (Nutritional Psychiatry) (1)
- Food and Nutrition (1)
- Food anthropology and history (1)
- Food chemistry (1)
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- Food Entrepreneurship (1)
- Food ethnography (1)
- Food heritage in modern kaleidoscope (1)
- Food Marketing (1)
- Food nutrition (1)
- Food process engineering (1)
- Food sensory analysis (1)
- Foodservice technology and e-commerce (1)
- Food symbolism and culture (1)
- Food tourism (1)
- Food trends (1)
- Food waste management (1)
- Formal methods (1)
- Freight Logistics (1)
- Frozen products development (1)
- Fuel Cell and Hydrogen Technology (1)
- Functional foods (1)
- Furniture design (1)
- Gamification of learning materials (1)
- Gender and Modernity (1)
- Gender and queer studies (1)
- Gender Studies (1)
- Generative Artificial Intelligence (1)
- Genetic Epidemiology (1)
- Gerontological Practice (1)
- GIS Research (1)
- Global Health and Governance (1)
- Global Supply Chain Management (1)
- Google Scholar (1)
- Governance Issues in Southeast Asia (1)
- Government Infrastructure Investment (1)
- Graphic design and typography (1)
- Green-Tech Business Financing (1)
- Green and Sustainability (1)
- Green and Sustainable Extraction of Bioactive Compounds (1)
- Green chemistry (1)
- Green chemistry and technology (1)
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- Green Finance (1)
- Greenhouse Gas Reduction (1)
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- Group Concept Mapping Methodology (1)
- Halal food products development (1)
- Halal Food Quality (1)
- Halal Supply Chain (1)
- Haute gastronomy (1)
- Hazardous Wastes (1)
- Health-related quality of life in children with chronic illness (1)
- Health and Well-being (1)
- Healthcare Design (1)
- Healthcare Informatics (1)
- Healthcare Management Research topic (1)
- Health communication and social media (1)
- Health Diplomacy (1)
- Health literacy and well-being in parents and teachers of children with special needs (1)
- Health Policy (1)
- Health psychology (1)
- Healthy Aging (1)
- Heat and Mass Transfer (1)
- Heat and mass transfer in food processing (1)
- Heat transfer (1)
- Heat transfer fluids, phase change materials and energy harvesting (1)
- Heritage industry (1)
- Heritage studies: Hybrid communities focusing on the Melaka Chitty community (Straits born Indians) (1)
- High-density supercapatteries (1)
- High-speed computer and Telecommunications networks (1)
- Higher education global policy, teaching, learning and curriculum development (1)
- Higher education in the 21st century (1)
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- Hospitality and tourism law (1)
- Hospitality Education (1)
- Hospitality servicescapes (1)
- Hospitality technology application (1)
- Host innate immune response to toxins (1)
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- Housing Economics (1)
- Housing policy (1)
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- Human-Computer Interaction / Future Interaction Design (1)
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- Human computer interaction (1)
- Human Computer Interaction (UI) in Education (1)
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- Human resource management in the hospitality industry (1)
- Human Resources Management - Selection and Recruitment (1)
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- Identity formation and well-being (1)
- Immersive Design (1)
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- Immunotherapy (1)
- Immunotherapy for cancer (1)
- Impact of Integrated Reporting on governance (corporate and human) and sustainability of firms. (1)
- Implicit and explicit racial bias in children and adults (1)
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- Improving Healthcare and Health System (1)
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- Inclusion initiatives (1)
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- Indoor and Outdoor Ambient Microplastic (1)
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- Inflammatory bowel disease, colorectal cancer, diagnostic and therapeutic endoscopies (1)
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- International Trade Laws (1)
- Internet-of-things applications (1)
- Internet of Things (1)
- Internet of things (IoT) (1)
- Internet of Things Communications (1)
- Interpersonal and organisational communication (1)
- Intratumour heterogeneity (1)
- Inversion (1)
- IoMT (1)
- Islamic Accounting (1)
- Islamic Finance and Insurance/Takaful (1)
- Job design and crafting (1)
- Job Quality (1)
- Joint action and shared control (1)
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- Knowledge construction and classroom teaching practices (1)
- Knowledge Management & Law (1)
- Korean Food Development (1)
- Labour Economics (1)
- Labour market (1)
- Landscape linguistic (1)
- Land use planning and optimisation (1)
- Language assessment and testing (1)
- Language in media (1)
- Language learning strategies and motivation (1)
- Language relativity (1)
- Language shift and language endangerment (1)
- Language teaching and learning (1)
- Language variation and change (1)
- Leadership and decision making at higher education (1)
- Leadership Studies (My Stellar Padlet) (1)
- Lean Six Sigma (1)
- Learner motivation and attitude in the classroom (1)
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- Learning styles and learning strategies (1)
- Life Cycle Analysis (1)
- Life cycle assessment and environmental impacts (1)
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- LiFi and free space optics (1)
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- Liquid thermophysical characterisation (1)
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- Literature in the language classroom (1)
- Lithium-ion battery (1)
- Longevity Risk (1)
- Longevity studies (1)
- Loss reserving in non-life insurance (1)
- Low-income housing (1)
- Luminescence dosimetry (1)
- m-Learning (1)
- Machine learning (ML) (1)
- Machine Learning / AI (1)
- Machine learning approaches (1)
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- Maintenance of minority languages (1)
- Malaysia Food Heritage (1)
- Malaysian Electorate Behavior Dynamics (1)
- Malaysian food and culture (1)
- Malaysian heritage cuisine (1)
- Malaysian Housing Affordability (1)
- Malnutrition (1)
- Malware analysis (1)
- Management (1)
- Management Information System (1)
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- (-) Factors determine hotel pricing strategy. (1)
