- Senior Lecturer
Department of Computing and Information Systems
School of Engineering and Technology
- Programme Leader - BSc (Hons) Marketing
- Senior Lecturer
Department of Marketing Strategy & Innovation
Sunway Business School
Staff Profiles
- Artificial Intelligence (3)
- Image processing (3)
- Islamic Finance (3)
- Machine Learning (3)
- Sustainability (3)
- Consumer behaviour (2)
- Corporate Governance (2)
- Corporate Social Responsibility (2)
- Destination branding (2)
- Ethnomusicology (2)
- Financial Economics (2)
- Human behaviour (2)
- Machine Learning (2)
- Oncology Nursing (2)
- Strategic Management (2)
- 1. Sustainable Tourism practices in Heritage & Cultural Conservation (1)
- Abstract algebra (1)
- Accounting Education (1)
- Accounting Theory (1)
- Active learning in higher education (1)
- Actuarial mathematics (1)
- Ageing research (1)
- Alternative medicine & personal health management (1)
- Anthropology (1)
- Applied artificial intelligence (1)
- Applied Finance (1)
- Applied Financial Econometrics (1)
- Artificial Intelligence (1)
- Artificial intelligence and Machine Learning (1)
- Asia Financial Economics (1)
- Assay design for real-time absolute quantification of viruses (1)
- Attention and working memory (1)
- Banking and Monetary (1)
- Behavioral Finance (1)
- Behavioral Psychology (1)
- Behavioural addictions (1)
- Behavioural change and associated techniques (1)
- Behavioural Finance (1)
- Big data (1)
- Big data Analytics (1)
- Big Data Analytics and Visualization (1)
- Bioprospecting and drug discovery from microbes and plants (1)
- Blended and Collaborative Learning (1)
- Branding and identity design (1)
- Business Analytics (1)
- Business Ethics (1)
- Business Intelligence (1)
- Cancer (1)
- Cancer genetics (1)
- Cancer genetics on solid tumours (1)
- Cancer pharmacology and therapeutics (1)
- Capital Markets Structure Analysis (1)
- career adaptability and employability (1)
- Cell Death in Human Diseases (1)
- Chemotherapeutic drug effect on amoebic infection (1)
- Child and adolescent mental health (1)
- Clustering Algorithms & Optimization (1)
- Coding theory (1)
- Cognitive Dissonance (1)
- Cognitive radio networks (1)
- Combinatorics (1)
- Comparative genomic analysis of viruses (1)
- Computational Fluid Dynamics (1)
- Computer-aided molecular design (1)
- Consumer Behavior (1)
- Conversion of lignocellulosic biomass to fuel source (1)
- Corporate Diversification Analysis (1)
- Corporate Finance (1)
- Corporate Finance Analysis. (1)
- Count data modelling (1)
- Cross-Cultural Communication (1)
- Current issues in FinTech (1)
- Customer Valuing experiences (1)
- Data Mining (1)
- Data Mining (1)
- Deep Learning (1)
- Destination and tourist behaviour (1)
- Destination competitiveness (1)
- Destination marketing (1)
- Device-to-Device Communication (1)
- Digital healthcare (1)
- Digital Marketing (1)
- Digital transformation (1)
- Digital transformation impact on society, organizations and individual behavior (1)
- Disruptive technologies in the hospitality industry (1)
- Distributed Systems (1)
- Drug discovery for cancers, viruses, and metabolic diseases (1)
- E-Commerce / E-Business (1)
- E-Learning (1)
- Economics (1)
- Economics of Religiosity (1)
- Educational Technology (1)
- EEG methods (1)
- Embedded system applications (1)
- Embedded systems (1)
- Emerging databases (1)
- Emotions (1)
- Energy economics (1)
- Energy Efficiency Optimisation (1)
- Entrepreneurship (1)
- Environment, health and well-being (1)
- Environment, technology and well-being (1)
- Environmental sustainability (1)
- especially Psychopathic personality (1)
- Evolutionary Computation and Swarm Intelligence (1)
- Exchange Rate Determination (1)
- Face perception in infants, children and adults (1)
- Fermentation Technology (1)
- Festivals management (1)
- Fibonacci numbers (1)
- Film and media studies (1)
- Financial Analysis (1)
- Financial and Business Education (1)
- Financial Econometrics (1)
- Financial Education (1)
- Financial Intermediation (1)
- Financial Literacy (1)
- Financial Markets (1)
- Financial Planning (1)
- Folklore (1)
- Food, culture, and society within the realm of food sociology (1)
- Food tourism (1)
- Formal methods (1)
- Freight Logistics (1)
- Genetic Epidemiology (1)
- Graphic design and typography (1)
- Graph theory (1)
- Green Computing (1)
- Green Machine Learning (1)
- Green marketing (1)
- Group Concept Mapping Methodology (1)
- Health-related quality of life in children with chronic illness (1)
- Healthcare Informatics (1)
- Healthcare Management (1)
- Health literacy and well-being in parents and teachers of children with special needs (1)
- Health psychology (1)
- Healthy Ageing (1)
- Hospitality (1)
- Hospitality and service quality management (1)
- Human Computer Interaction (1)
- Human resource analytics (1)
- Hypertension (1)
- Implicit and explicit racial bias in children and adults (1)
- Inclusive and equitable education (1)
- Influencer Marketing (1)
- Information Systems (1)
- Instructional Design (1)
- Integrated Marketing Communication (1)
- International Asset Pricing (1)
- International Business Communication (1)
- International Financial Reporting Standards (IFRS) (1)
- International production sharing (1)
- International Trade (1)
- Internet of things (IoT) (1)
- Interpersonal and organisational communication (1)
- Job design and crafting (1)
- Joint action and shared control (1)
- Knowledge Management & Law (1)
- Labour Economics (1)
- Leadership and decision making at higher education (1)
- Leadership Studies (My Stellar Padlet) (1)
- Loss reserving in non-life insurance (1)
- Machine learning approaches (1)
- Macroeconomics (1)
- Management (1)
- Manufacturing industry (1)
- Marketing (1)
- Mathematical modelling (1)
- Mathematical modelling of infectious diseases (1)
- Mathematics Education (1)
- Matrix algebra (1)
- Media and gender (1)
- Media representation on Aghora culture, media representation on Orang Asli community (1)
- Media tourism studies (1)
- Mental health issues (1)
- Methodological Studies (1)
- Microbial systematics and taxonomy (1)
- Microbiome and human health (1)
- MicroRNA profiling in communicable and non-communicable diseases (1)
- Mobile-instant messaging and well-being (1)
- Mobile applications (1)
- Mobile computing (1)
- Mobile development (1)
- Mobile programming (1)
- Model averaging (1)
- Model checking and Theorem proving (1)
- Molecular biochemistry (1)
- Molecular epidemiology of respiratory viruses (1)
- Molecular pathology to aid in the diagnosis, prognostication, and treatment response prediction of cancer patients (1)
- Molecular pharmacology (1)
- Monetary Economics (1)
- Monte Carlo methods (1)
- Multidrug-resistant organism (1)
- Multivariate power normal distribution (1)
- Music Education (1)
- Music Preservation (1)
- Mutational analysis and epigenetic profiling of hepatitis B virus-associated disease outcome (1)
- Nano-targeting and nano-drug delivery (1)
- Nanomaterial Sensors (1)
- Nanoparticles application on drug delivery (1)
- Natural language processing (1)
- Neoplasm (1)
- Neurodegeneration (1)
- Neurodegenerative Diseases (1)
- Numerical methods (1)
- Nursing (1)
- Nursing Education (1)
- Nutrigenetics (1)
- Online Marketing (1)
- Operational optimisation for sustainability (1)
- Operations Management (1)
- Optical Fiber for sensing (1)
- Optimization Algorithms (1)
- Optoelectronics (1)
- Organisational Behaviours (1)
- Organisational justice (1)
- Organizational and people behavior (1)
- Organizational learning (1)
- Panel data analysis (1)
- Pedagogy (1)
- Performance (1)
- Personality (1)
- Pharmacognosy (1)
- Planetary Health (1)
- Policy studies (1)
- Popular music studies and music subcultures (1)
- Pre and Post Decisional Behaviour (1)
- Primary care problems in the elderly (1)
- Process/product design, integration and optimisation (1)
- Process System Engineering (1)
- Project Management (1)
- Prosocial & altruistic behaviour (1)
- Psychology in communication (1)
- Psychometric evaluation (1)
- Psychosocial intervention among parents and their children with special needs (1)
- Quality of life in old age (1)
- Relationality and process view (1)
- Resource Recovery from Waste / Wastewater – Bioplastics and Bio-flocculants (1)
- Restaurant revenue management (1)
- Revenue Management (1)
- Risk and protective factors of suicidal ideation (1)
- Risk Management Analysis (1)
- Robotic Process Automation (1)
- Safety critical system (1)
- Salesperson and Customer Interaction (1)
- Salt reduction and control (1)
- Sculpture and functional art (1)
- Security (1)
- Sense of agency (1)
- Sensor Technology (1)
- Services Marketing & Recovery (1)
- Smart Energy-Efficient Buildings (1)
- Smart transportation system (1)
- Social media (1)
- Social representations of health and illness (1)
- Software development (1)
- Software Engineering Development (1)
- Solo traveller (1)
- Southeast Asian theatre (1)
- Speech and language (1)
- Stakeholder Perceptions (1)
- Statistical methods in data science (1)
- Statistics (1)
- Statistics education (1)
- Stigma, health and psychological disorders (1)
- Stress coping, social support and quality of life (1)
- Supply Chain Risks Management (1)
- Supportive Care (1)
- Surface and pattern design (1)
- Sustainability (1)
- Sustainability Reporting (1)
- Sustainable consumption and production framework (1)
- Sustainable design - refashioning, upcycling, repurposing (1)
- Sustainable e-service (1)
- Sustainable Finance (1)
- Sustainable Marketing (1)
- Teaching innovations (1)
- Technology-enhanced learning (1)
- Technology adoption (1)
- Technology innovation adoption (1)
- The cultural politics of the Malaysian media and performing arts (1)
- The impact of corporate social responsibility (CSR) initiatives on corporate reputation (1)
- Therapeutic development and discovery for pathogenic microorganisms (1)
- Time series econometrics (1)
- Tone perception in bilingual and monolingual infants (1)
- Tourism (1)
- Trade unionism (1)
- Traumatic Brain Injury (1)
- Travel market and behaviour (1)
- Trust and reputation management (1)
- Valuation (1)
- Virtual Reality (1)
- Well-being, life satisfaction and social identity (1)
- Wireless Networks / Wireless Communication/ Mobile Cellular Networks (1)
- Wireless sensor networks (1)
- Word learning in bilingual and monolingual infants (1)
- Work-life balance (1)
- (-) Augmented reality (2)
