- Associate Dean (International)
Department of Communication
School of Arts
- Head - Department of Marketing Strategy & Innovation
- Associate Professor
Department of Marketing Strategy & Innovation
Sunway Business School
Staff Profiles
- Advertising (2)
- Atomistic simulation of novel materials properties in energy storage and conversion devices (2)
- Corporate Finance (2)
- Corporate Governance (2)
- Engineering Education (2)
- Financial Economics (2)
- Phenomenological studies of charge transport in semiconductors (2)
- Social media (2)
- Software engineering (2)
- Accounting Education (1)
- Accounting ethics, fraud and sustainability of firms. (1)
- Accounting information systems and its impact on accounting education and practice. (1)
- Activated carbon (1)
- Advertising Design (1)
- Affordable housing (1)
- AI applications in robotics (1)
- AI music generation and impact (1)
- Air Pollution Control & Mitigations (1)
- Algal phylogenetics and diversity (1)
- Allergy (1)
- Anti-microbial drug discovery (1)
- Antibiotic resistance (1)
- Application of Machine Learning and Deep Learning (1)
- Architectural Design (1)
- Artificial Neural Network (1)
- Asian tourism (1)
- Auditing (1)
- Augmented reality (1)
- Bacterial pathogenesis (1)
- Bamboo structures (1)
- Battery Energy Storage Management (1)
- Big data Analytics (1)
- Bioactive compound screening from natural products to identify protective compounds for neurodegenerative diseases (1)
- Biofluid Dynamics (1)
- Biomass conversion technology (1)
- Board Ethnicity (1)
- Brand Experience (1)
- Brand Identity (1)
- Built Environment (1)
- Cancer cell biology (1)
- Cancer epigenetics (1)
- Cell culture studies using human in vitro models (human embryonic stem cells (hESC)-derived neural lineages and SH-SY5Y neuroblastoma cells) (1)
- Circular Economy (1)
- Climate Related Financial Disclosures. (1)
- Clinical and experimental studies of rheumatoid arthritis (1)
- Cnidarian toxins (1)
- CO2 capture and utilization technology (adsorption process and electrochemical) (1)
- Colloid and surface chemistry (1)
- Community sustainability (1)
- Computational Fluid Dynamics (1)
- Computer Science (1)
- Computer vision and image processing (1)
- Consumer and aesthetics research (1)
- Consumer behaviour (1)
- Consumers Electronics System Design (1)
- Contemporary performance and theatre-making (1)
- Coral-algal symbiosis (1)
- Corporate Disclosures (1)
- Corporate Governance and Corporate Social Responsibility (1)
- Counsellor professional development and self-efficacy (1)
- Creation of texts for performance from devising, curation, and research (1)
- Creativity in language teaching (1)
- Cryptocurrencies (1)
- Cultural Orientation (1)
- Customer relationship management (1)
- Cyberbullying (1)
- Data modeling (1)
- Decision making and sense-making (1)
- Design for longevity (1)
- Design Thinking (1)
- Development of antibacterial agents (1)
- Digital Economy (1)
- Digital media and politics (1)
- Digitial Audio Workstation pedagogies (1)
- Discussions on accounting standards from a developing/emerging economies viewpoint. (1)
- Drying Technology of Natural Product (1)
- E-Commerce (1)
- Early-life stress on neurodevelopment in animal models (1)
- Electrochemical Energy storage Devices (Supercapacitor, Fuel Cell, Batteries) (1)
- Electrochemical Sensors for Bio-anayltes and water Pollutants (1)
- Embedded System Development (1)
- Employee communication (1)
- Energy Management Algorithm (1)
- Engineering/Computing education (1)
- Entrepreneurial Competencies (1)
- Entrepreneurship (1)
- Environmental issues such as air pollution and waste management (1)
- Environmental Management and Sustainability (1)
- Ethnic Entrepreneurship (1)
- Evolutionary computation (1)
- Experiential Education (1)
- Experimental evolution (1)
- Fashion Marketing (1)
- Fastening technology (1)
- Film music (1)
- Financial Economics (1)
- Financial Markets (1)
- Financial Technologies (1)
- Fintech (1)
- Food Marketing (1)
- Gender Studies (1)
- Google Scholar (1)
- Green and Sustainable Extraction of Bioactive Compounds (1)
- Green chemistry and technology (1)
- Green Finance (1)
- Green Finance (1)
- Green solvents (1)
- Green Supply Chain Management (1)
- Green Technology (1)
- Heat and Mass Transfer (1)
- Historical musicology (1)
- Hospitality and tourism law (1)
- Host innate immune response to toxins (1)
- Housing Design (1)
- Housing policy (1)
- Human-Computer Interaction / Future Interaction Design (1)
- Human communication (1)
- Human Computer Interaction (UI) in Education (1)
- Human Resource Management (1)
- Human resource management in the hospitality industry (1)
- Hydrological Cycle Analysis (1)
- ICT and Education in Vulnerable Communities (1)
- Immunology (1)
- Immunotherapy (1)
- Impact of Integrated Reporting on governance (corporate and human) and sustainability of firms. (1)
- Indoor & Outdoor Air Quality (1)
- Indoor and Outdoor Ambient Microplastic (1)
- Infectious diseases (1)
- Inflow Forecasting Models (1)
- Influencer Marketing (1)
- Information and Communication Technology/ Information Technology/ Multimedia/ Information System (1)
- Information Visualization & Analytics (1)
- Infrastructure and natural resources management (1)
- Innovation (1)
- Inorganic nanoparticle for biomedicine (1)
- Inter-cultural content in EL textbooks (1)
- Interactive arts / contents design (1)
- Internet-of-things applications (1)
- Intratumour heterogeneity (1)
- Islamic Finance (1)
- Journalism (1)
- Life cycle assessment and environmental impacts (1)
- Life Satisfaction and Subjective Well-being (1)
- Longevity studies (1)
- Low-income housing (1)
- m-Learning (1)
- Machine Learning (1)
- Malaysian Electorate Behavior Dynamics (1)
- Malaysian Housing Affordability (1)
- Mathematical modelling (1)
- Mathematical programming (1)
- Media literacy (1)
- Medical statistics (1)
- Medicinal chemistry (1)
- Mental health (1)
- Mobile technologies (1)
- Mobilities and the intersections of tourism and migration (1)
- Modelling and Control (1)
- Modular and precast structures (1)
- Monetary Economics (1)
- Music editing (1)
- Music technology ethics (1)
- Nanomedicine (1)
- National differences in cognition (1)
- Natural Product Processing (1)
- Neuro-modulation of stress disorders in animal models (1)
- Novice language teacher experiences (1)
- Numerical solutions for non-linear pdes. (1)
- Older people (1)
- Open Educational Resources (1)
- Operations research (1)
- Organizational Behaviour (1)
- Place making (1)
- Plant and algal molecular biology, genetics and genetic engineering (1)
- Plastic pollution research (1)
- Portfolio Managemen (1)
- Preparation of Binary and Ternay Nanocomposite Based and Conductive Polymers, Carbonaceouse Materials and Inorganic Nanostructures (1)
- Process and Food Engineering (1)
- Process improvement and process quality control (1)
- Process plant engineering (1)
- Productivity Management (1)
- Propaganda and disinformation (1)
- Psychology of Sustainable Behaviour – Tourism and Hospitality Industry (1)
- Public health (1)
- Public relations (1)
- Quality Control (1)
- Renewable Energy System Management (1)
- Renewable Fuel (1)
- Research Gate (1)
- Reservoir Simulation Model (1)
- Retail Sector (1)
- Risk and Return (1)
- Robotic, automation, control systems (1)
- Seismic engineering (1)
- Service Design (1)
- Services marketing (1)
- Simulation (1)
- Small-scale energy harvesting (1)
- SMEs (1)
- Social and Sustainable Development (1)
- Social Media Marketing (1)
- Software Engineering & Development (1)
- Sports Engineering and Performance Analysis (1)
- Strategic Management (1)
- Strategic Management – Corporate Strategies and Services Branding (1)
- Strategic Marketing (1)
- Student experience and internationalisation of higher education institution (1)
- Sun bear population genetics (1)
- Supply Chain Data Analytics (1)
- Supply Chain Resilience (1)
- Supply Chain Risk Management (1)
- Sustainable Corporate Governance (1)
- Sustainable Development (1)
- Sustainable Educational Technologies (1)
- Sustainable Finance (1)
- Sustainable Food Service Management (1)
- Sustainable Food Supply Chain Management (1)
- Sustainable Tourism (1)
- Sustainable Tourism – Heritage, Conservation and Urban Planning (1)
- Synthesis and Characterization of Carbonaceous Materiels (1)
- Teacher education as a complex dynamic system (1)
- Teamwork in organisations (1)
- Technological innovation in supply chain (1)
- Technology-enhanced learning (1)
- Technopreneurship/ Entrepreneurship (1)
- Tourism and gender (1)
- Tourism and hospitality in Asia and the Pacific Islands (1)
- Tourism for development; sustainable tourism (1)
- Tourism governance (1)
- Tourism microbusinesses (1)
- Transdisciplinarity in creative arts education (1)
- Transgenic protein biosynthesis (1)
- Trust and mistrust development in organisations (1)
- Urban Poverty (1)
- User Experience/ User Interface (1)
- Viola performance and repertoire (1)
- Wastewater treatment technologies (1)
- Water and Wastewater Treatment (1)
- Water Quality Prediction Models (1)
- Wellbeing (1)
- Women in Corporate Boardrooms (1)
- (-) Marketing (2)
