Intan Abida Abu Bakar is currently lecturing in the Department of Communication, Sunway University. She started her career with Sunway University in August 2011 and teaches advertising communication courses. Besides teaching, her responsibilities include faculty management and administration. She has over 20 years of professional experience as a Graphic Design and Advertising lecturer and two years’ experience in the design field. She values learning as a lifelong process and has been privileged to benefit from teaching and learning amongst peers and students from more than 50 countries. Being exposed to different cultural backgrounds, experiences and learning styles drives her focus on diversity in course content and class dynamics. Her research interests include advertising, social sciences and design studies.