This programme caters to those who wish to join the business profession with a particular emphasis on understanding customers and their preferences. You will develop a broad understanding of business organisations and learn how businesses develop strategies, make decisions, allocate resources, and manage risks and uncertainties in this globally competitive business environment. Using real and simulated business scenarios, you will be exposed to the challenges of decision-making faced by businesses.
Intakes: January, April, September
Full-time: 3 Years
This specialised degree is a dynamic programme encompassing the multifaceted components of marketing. Central to the programme design is a focus on understanding consumer behaviour as a driver of product design, distribution, communication, and pricing strategy. Through the study of specialised marketing fields such as branding, services, relationship and digital marketing, you will learn how to create value for both a firm and its customers.
Intakes: January, April, September
Full-time: 3 Years
The Master of Marketing programme will take you on a developmental journey of skills and knowledge needed to become an effective and reflective marketing practitioner. You will gain in-depth understanding of markets and how they work, and be introduced to the theories, tools and techniques that firms use to connect with and shape markets.
Intakes: January, March, May, July, September
Full-time: 1 Year
Part-time: 2 Years
Our Diploma in Performing Arts interdisciplinary curriculum covers two major disciplines: theatre and film. Over two years, students rigorously develop their knowledge and hone their fundamental skills in relation to both disciplines: onstage, backstage, in front of the camera, and behind the scenes. Students are supported by a diverse, experienced and dynamic faculty who reflect today's industry practices. Apart from lectures, students also learn through demonstrations, practical sessions, tutorials, viewings, discussions, performances and field trips. Students are encouraged to find a voice and be critical of their work. They also have ample opportunities to create for the here and now.
Intakes: April
Full-time: 2 Years
The Bachelor of Arts (Honours) in Theatre Production is a rigorous programme covering contemporary theatre-making's dynamic practice. Students can expect to hone and sharpen their craft in performance, directing, devising design, and production management. This practice is supported by critical studies of history, context, and theory.
Intakes: April, September
Full-time: 3 Years
