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Displaying 1 - 3 of 3 Courses

BSc (Hons) Business Studies

Sunway Business School
Undergraduate
This programme caters to those who wish to join the business profession with a particular emphasis on understanding customers and their preferences. You will develop a broad understanding of business organisations and learn how businesses develop strategies, make decisions, allocate resources, and manage risks and uncertainties in this globally competitive business environment. Using real and simulated business scenarios, you will be exposed to the challenges of decision-making faced by businesses.
Intakes: January, April, September
Full-time: 3 Years

Bachelor of Science (Honours) Marketing 

Sunway Business School
Undergraduate
This specialised degree is a dynamic programme encompassing the multifaceted components of marketing. Central to the programme design is a focus on understanding consumer behaviour as a driver of product design, distribution, communication, and pricing strategy. Through the study of specialised marketing fields such as branding, services, relationship and digital marketing, you will learn how to create value for both a firm and its customers.
Intakes: January, April, September
Full-time: 3 Years

Doctor of Philosophy in Psychology

School of Medical and Life Sciences
Postgraduate
The Doctor of Philosophy in Psychology degree is a research higher degree. This research postgraduate programme equips graduates with advanced knowledge of research methods and the skills to independently conduct research in many areas of behavioural science. Students conduct original research which extends the frontiers of knowledge in a specialised area of Psychology. As a result of acquiring the abilities needed to undertake independent research, graduates will also develop problem-solving and critical thinking skills which can be applied in their future learning and work environments.
Intakes: Rolling Intake
Full-time: 3 Years
Part-time: 4 Years