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Displaying 1 - 3 of 3 Courses

BSc (Hons) Business Studies

Sunway Business School
Undergraduate
This programme caters to those who wish to join the business profession with a particular emphasis on understanding customers and their preferences. You will develop a broad understanding of business organisations and learn how businesses develop strategies, make decisions, allocate resources, and manage risks and uncertainties in this globally competitive business environment. Using real and simulated business scenarios, you will be exposed to the challenges of decision-making faced by businesses.
Intakes: January, April, September
Full-time: 3 Years

Bachelor of Science (Honours) Marketing 

Sunway Business School
Undergraduate
This specialised degree is a dynamic programme encompassing the multifaceted components of marketing. Central to the programme design is a focus on understanding consumer behaviour as a driver of product design, distribution, communication, and pricing strategy. Through the study of specialised marketing fields such as branding, services, relationship and digital marketing, you will learn how to create value for both a firm and its customers.
Intakes: January, April, September
Full-time: 3 Years

Bachelor of Software Engineering (Hons)

School of Engineering and Technology
Undergraduate
Software systems have become the cornerstone of all modern businesses. These systems are often complex yet must be robust and adaptable. This programme will equip you with the knowledge and understanding of user requirements in analysing, modelling, designing, and developing large-scale software systems that are reliable and robust. Such Software Engineering (SE) specialists will be able to respond to the ever growing impact of large-scale software systems in a wide range of situations, as well as to the increased importance in safety-critical and mission-critical applications.
Intakes: January, April, September
Full-time: 3 Years