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Displaying 1 - 3 of 3 Courses

BSc (Hons) Business Studies

Sunway Business School
Undergraduate
This programme caters to those who wish to join the business profession with a particular emphasis on understanding customers and their preferences. You will develop a broad understanding of business organisations and learn how businesses develop strategies, make decisions, allocate resources, and manage risks and uncertainties in this globally competitive business environment. Using real and simulated business scenarios, you will be exposed to the challenges of decision-making faced by businesses.
Intakes: January, April, September
Full-time: 3 Years

Bachelor of Science (Honours) Marketing 

Sunway Business School
Undergraduate
This specialised degree is a dynamic programme encompassing the multifaceted components of marketing. Central to the programme design is a focus on understanding consumer behaviour as a driver of product design, distribution, communication, and pricing strategy. Through the study of specialised marketing fields such as branding, services, relationship and digital marketing, you will learn how to create value for both a firm and its customers.
Intakes: January, April, September
Full-time: 3 Years

BSc (Hons) Psychology

School of Medical and Life Sciences
Undergraduate
Studying psychology will allow you to gain an in-depth understanding of how we learn, think, feel and adapt to our social environment. The programme covers both normal and abnormal behaviour, and deals with the biological, social and individual factors that affect human psychology. The programme also includes supervised fieldwork, during which you will have the opportunity to apply your newly acquired knowledge and understanding in a real-world setting.
Intakes: January, April, September
Full-time: 3 Years