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This programme aims to equip you with the technical knowledge to keep abreast with the rapid advances in technology, and to develop your analytical skills. Students undertaking this programme are exposed to both technical and real-world practical experiences through the specially-crafted coursework and industrial training, making our graduates market-ready upon graduation.
Intakes: January, April, September
Full-time: 3 Years
This specialised degree is a dynamic programme encompassing the multifaceted components of marketing. Central to the programme design is a focus on understanding consumer behaviour as a driver of product design, distribution, communication, and pricing strategy. Through the study of specialised marketing fields such as branding, services, relationship and digital marketing, you will learn how to create value for both a firm and its customers.
Intakes: January, April, September
Full-time: 3 Years