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Intakes
This specialised degree is a dynamic programme encompassing the multifaceted components of marketing. Central to the programme design is a focus on understanding consumer behaviour as a driver of product design, distribution, communication, and pricing strategy. Through the study of specialised marketing fields such as branding, services, relationship and digital marketing, you will learn how to create value for both a firm and its customers.
Intakes: January, April, September
Full-time: 3 Years
The Master of Philosophy (MPhil) in Business Administration programme is a full research degree that aims to expand student's research knowledge to conduct independent research in different areas of Business. In addition, students are encouraged to develop new ideas or employ well-thought-out methodologies to produce research that has substantial theoretical and practical contributions.
Intakes: January, July
Full-time: 2 Years
Part-time: 3 Years
