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This specialised degree is a dynamic programme encompassing the multifaceted components of marketing. Central to the programme design is a focus on understanding consumer behaviour as a driver of product design, distribution, communication, and pricing strategy. Through the study of specialised marketing fields such as branding, services, relationship and digital marketing, you will learn how to create value for both a firm and its customers.
Intakes: January, April, September
Full-time: 3 Years
The development of medical biotechnologies is one of the major success stories of the last 20 years, and continues to revolutionise the world of medicine. Exciting new developments have led the way to new treatments to combat previously life-threatening diseases and to improve the quality of life. This programme will lead you through some of the most important developments, helping you to understand them and opening up a future world of innovation and discovery.
Intakes: January, April, September
Full-time: 3 Years