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Do you have a BIG idea? Are you set on building a business from the ground up? It is not just about preparing a great business plan and mastering the pitch to investors. Entrepreneurs don’t follow a career path – they make their own. Drive and determination are key qualities that make a successful entrepreneur; and at Sunway University, we provide the resources and support to help you realise your full potential and propel you towards your goals.
Intakes: January, April, September
Full-time: 3 Years
This specialised degree is a dynamic programme encompassing the multifaceted components of marketing. Central to the programme design is a focus on understanding consumer behaviour as a driver of product design, distribution, communication, and pricing strategy. Through the study of specialised marketing fields such as branding, services, relationship and digital marketing, you will learn how to create value for both a firm and its customers.
Intakes: January, April, September
Full-time: 3 Years