A Doctor of Philosophy (PhD) is the highest level of academic qualification one can achieve. This qualification sets graduates apart as having developed an exhaustive understanding of a selected focus area in the discipline of business studies, placing graduates at the forefront of their chosen field of research.
Intakes: January, July
Full-time: 3 Years
Part-time: 4 Years
Master of Business Analytics is a comprehensive, industry-relevant programme designed to incorporate three essential domains; business analytics, information technology and business innovation. This programme provides the necessary intellectual underpinning theories and practice in business analytics and business-related areas to enable holistic learning.
Intakes: January, March, May, July, September
Full-time: 1 Year
Part-time: 2 Years
This programme caters to those who wish to join the business profession with a particular emphasis on understanding customers and their preferences. You will develop a broad understanding of business organisations and learn how businesses develop strategies, make decisions, allocate resources, and manage risks and uncertainties in this globally competitive business environment. Using real and simulated business scenarios, you will be exposed to the challenges of decision-making faced by businesses.
Intakes: January, April, September
Full-time: 3 Years
The Computer Science degree programme focuses on the design and development of systems infrastructure, as well as software and application technologies such as web browsers or databases. This programme has been developed according to the Malaysian Qualifications Agency Programme Standards for Computing and the Curriculum Guidelines for Undergraduate Degree Programs in Computer Science published by the ACM-IEEE CS (Association for Computing Machinery and Institute of Electrical and Electronics Engineers Computer Society, USA). It is designed to ensure that graduates are well equipped with the knowledge, principles and skills in developing new technological and innovative solutions in the field of Computer Science.
Intakes: January, April, September
Full-time: 3 Years
The Master of Philosophy (MPhil) in Business Administration programme is a full research degree that aims to expand student's research knowledge to conduct independent research in different areas of Business. In addition, students are encouraged to develop new ideas or employ well-thought-out methodologies to produce research that has substantial theoretical and practical contributions.
Intakes: January, July
Full-time: 2 Years
Part-time: 3 Years
Communications and Media are an ever growing and changing part of the world we live in. Be it Netflix, Facebook, Instagram, your favourite online game, or an interactive installation you just saw in a museum, media messaging is a part of your life. Today, these messages are formulated around narratives. In all forms of media, we see the shaping of messages through the narratives of branding. We will investigate these concepts of media through this framework of narratives. We will look at how contemporary media has developed narratives as an organising principle and what that means for society.
Intakes: January, April, September
Full-time: 1 Year
Part-time: 2 Years
