Stella Ong Pooi Keng

Ong Pooi Keng

Stella Ong Pooi Keng

  • Teaching Fellow
Intensive English Programme

Biography

Originally from an advertising background, Stella Ong has taught Advertising subjects to students pursuing a degree in Mass Communication and Advertising. The subjects she has taught include Introduction to Advertising, Campaign Planning, and Creative Strategy. She has also taught Business English and the Intensive English Programme for over 10 years.

 

Academic & Professional Qualifications

  • MA in Education Research, Durham, UK (2017)
  • MBA, University of Strathclyde, UK (2006)
  • Certificate in TESOL, ELS Language Centre, Malaysia (2005)

Research Interests

  • Intercultural communication competence
  • Intercultural interactions and language teachers

Notable Publications

  1. Ong, P. K. (2014). Intercultural awareness and competence: Cultural difference and challenges among international students in a Private Malaysian University. The Asian Conference on Cultural Studies Conference Proceedings, 43–57.
  2. Ong, S. (2011). Aesthetics in reading: Can text and image help or hinder reading? The International Journal of Arts and Science, 4(18), 245–253.