Master of Business Analytics (MsBA)
JPT/BPP(U)(N340/7/0777/PA14138)12/25

Sunway University Business School

Sunway University Business School

 

About The Programme

Master of Business Analytics (MsBA) is a comprehensive, industry-relevant programme designed to incorporate three essential domains; business analytics, information technology and business innovation. This programme provides the necessary intellectual underpinning theories and practice in business analytics and business-related areas to enable holistic learning.

The curriculum of MsBA has been carefully designed to identify and understand problems in a wide range of business domains and apply data-driven, analytical approaches to describe and diagnose business problems, predict future possibilities, and prescribe solutions.

MsBA will provide student with the skills and knowledge necessary to set Business Analytics career in motion. The programme provides specialist knowledge to become competent in predictive analytics, explore new tools available in the industry and hone your skills in the science of decision making.

 

Duration

Full-time: 1 Year
Part-Time: 2 Years

 

Intakes

May, July & September

 

Master of Business Analytics (MsBA) Preview Session

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Careers Prospects

  • Business Analyst/Marketing Analyst
  • Accounting/Finance/HR Analyst
  • Information Systems/ Sports/Social Media Analyst
  • Business Consultant
  • Chief Technology/Information Officer (CTO/CIO)

 

Programme Structure

The curriculum is designed to prepare students for the challenges faced as a business leader in today’s rapidly changing environment. MsBA strives to provide students with fundamental skills and cutting-edge business knowledge that equips them with innovative thinking in today’s organisations.

Core Modules

  1. Management and Business Analytics
  2. Data Mining
  3. Python for Business Analytics
  4. Business Intelligence
  5. Machine Learning for Business Decisions
  6. Business Statistics Using R
  7. Business Research Methods
  8. Advanced Business Analytics and Visualisation

 

Electives

  1. IIoT: Business & Technology
  2. Time Series Analysis and Forecasting
  3. Web and Social Media Analytics
  4. AI and Decision Making

 

Capstone Project

This course includes a Business Analytics Capstone Project to enhance and demonstrate cognitive skills surrounding the application and interpretation of business analytics in a real-world business context and develop communication skills to transfer knowledge clearly, effectively and appropriately in relation to data analytics issues.

 

Entry Requirements

  • A Bachelor’s degree (Level 6, MQF) in related fields with a minimum CGPA of 2.50 as accepted by the HEP Senate; or
  • A Bachelor’s degree (Level 6, MQF) in related fields with a minimum CGPA of 2.00 and not meeting a CGPA of 2.50 can be accepted, subject to a rigorous internal assessment; or
  • A Bachelor’s degree (Level 6, MQF) in non-related fields with a minimum CGPA of 2.00 as accepted by the HEP Senate and with relevant working experience of at least 2 years of work experience, subject to a rigorous internal assessment; or
  • A Bachelor’s degree (Level 6, MQF) in non-related fields with a minimum CGPA of 2.00 as accepted by the HEP Senate and without relevant working experience, subject to passing pre-requisite courses; or
  • Other equivalent/related qualifications to a Bachelor’s degree (Level 6, MQF) recognised by the Malaysian Government.

 

English Language Requirements

IELTS: 6.0 or equivalent

 

Contact Us

For further information and to arrange for an appointment with Dr Nasir Abdul Jalil (Programme Leader), please email to msba@sunway.edu.my

 

 

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