Master of Business Analytics (MsBA)

Sunway University Business School

Sunway University Business School


About The Programme

Master of Business Analytics (MsBA) is a comprehensive, industry-relevant programme designed to incorporate three essential domains; business analytics, information technology and business innovation. This programme provides the necessary intellectual underpinning theories and practice in business analytics and business-related areas to enable holistic learning.

The curriculum of MsBA has been carefully designed to identify and understand problems in a wide range of business domains and apply data-driven, analytical approaches to describe and diagnose business problems, predict future possibilities, and prescribe solutions.

MsBA will provide student with the skills and knowledge necessary to set Business Analytics career in motion. The programme provides specialist knowledge to become competent in predictive analytics, explore new tools available in the industry and hone your skills in the science of decision making.



Full-time: 1 Year
Part-Time: 2 Years





Master of Business Analytics (MsBA) Preview Session



Careers Prospects

  • Business Analyst/Marketing Analyst
  • Accounting/Finance/HR Analyst
  • Information Systems/ Sports/Social Media Analyst
  • Business Consultant
  • Chief Technology/Information Officer (CTO/CIO)


Programme Structure

The curriculum is designed to prepare students for the challenges faced as a business leader in today’s rapidly changing environment. MsBA strives to provide students with fundamental skills and cutting-edge business knowledge that equips them with innovative thinking in today’s organisations.

Core Modules

  1. Management and Business Analytics
  2. Data Mining
  3. Python for Business Analytics
  4. Business Intelligence
  5. Machine Learning for Business Decisions
  6. Business Statistics Using R
  7. Business Research Methods
  8. Advanced Business Analytics and Visualisation



  1. IIoT: Business & Technology
  2. Time Series Analysis and Forecasting
  3. Web and Social Media Analytics
  4. AI and Decision Making


Capstone Project

This course includes a Business Analytics Capstone Project to enhance and demonstrate cognitive skills surrounding the application and interpretation of business analytics in a real-world business context and develop communication skills to transfer knowledge clearly, effectively and appropriately in relation to data analytics issues.


Entry Requirement

  • A Bachelor’s Degree with a minimum CGPA of 2.50 out of 4.00 or its equivalent qualifications as accepted by HEP Senate.
  • A Bachelor’s Degree or equivalent with CGPA lower than 2.50, with at least 5 years of work experience.


English Language Requirements

Applicants whose medium of instruction for their first degree was not English will be required to provide evidence of language ability of IELTS (6.0) score or equivalent.


Contact Us

For further information and to arrange for an appointment with Dr Nasir Abdul Jalil (Programme Leader), please email to

For more info, contact our education counsellors online

Apple Goh (for international enquiry)


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