Master of Marketing

Sunway University Business School

Sunway University Business School

About The Programme

The Master of Marketing programme will take you on a developmental journey of skills and knowledge needed to become an effective and reflective marketing practitioner. You will gain in-depth understanding of markets and how they work, and be introduced to the theories, tools and techniques that firms use to connect with and shape markets.

This programme will constantly challenge you as you put theory into practice and learn how to uncover new and emerging consumer practices that have the potential to create new markets. This programme will critically explore global issues facing firms, markets and consumers, providing you with the ultimate springboard to a range of marketing-related careers.



Student Testimonial(s)

Name: Khor Wen Ni
Company: Keysight Technologies
Position: APAC Marketing Programme and Operation Lead

“It was a great opportunity to further my education after several years of working. It is undeniably an extraordinary experience provided by world-class professors, amazingly smart and diversified group of classmates, excellent academic resources that are above my expectation. The course structures are aligned with the real-world practice with an emphasis on teamwork and knowledge exchange. It was an incredible valuable experience that I will never forget.”

“Lecturers for each subject displayed remarkable teaching capabilities and were always ready to lend a helping hand whenever we face troubles throughout the classes conducted. The smaller student count as compared to a typical bachelor’s degree course can also be viewed as a bonus as it allows for more teacher-student interaction. All learning materials provided were well-prepared and its quality was further elevated with the in-depth explanations provided in class (be sure to jot down notes! They definitely help). While coursework and assignments were all carefully designed to not only ensure that students learn from the syllabus taught in class, but also offer a creative space for us to deliver further input based on our respective knowledge of the current economy and market trends. ”

Name: Adam Ng Yee Ann
Former graduate of Monash University Malaysia
Bachelor of Business and Commerce Degree (Double Major: Accounting & Marketing)




Master of Marketing Bursary for 2022: RM8000 off or Alumni Bursary of 50% (only for 2022 intakes) or PGT Scholarship 50% (validity of result 2 year applied). Click here for details.



1 Year (full-time),
2 Years (part-time)


Master of Marketing Preview Session



Programmes offered in partnership with



Programme Structure

  • Marketing Theory & Application
  • Advanced Consumer Behaviour
  • Global Marketing
  • Marketing Communication
  • Services Marketing
  • Strategic Marketing

  • Digital Marketing *
  • Marketing Analytics *
  • Business to Business Marketing *

*Elective: Choose any ONE

  • Marketing Research Methods
  • Research Project


Entry Requirement

  • Bachelor’s Degree with minimum CGPA of 2.50/4.00; or

  • Bachelor’s Degree with CGPA lower than 2.50 and at least 5 years of work experience.

English Language Requirements

TOEFL 600 (paper-based), 250 (computer-based)

For further information and to arrange for an appointment to meet with Dr Sivakumari (Programme Leader), please email to


Share This Page