Master of Marketing


About The Programme

The Master of Marketing programme will take you on a developmental journey of skills and knowledge needed to become an effective and reflective marketing practitioner. You will gain in-depth understanding of markets and how they work, and be introduced to the theories, tools and techniques that firms use to connect with and shape markets.

This programme will constantly challenge you as you put theory into practice and learn how to uncover new and emerging consumer practices that have the potential to create new markets. This programme will critically explore global issues facing firms, markets and consumers, providing you with the ultimate springboard to a range of marketing-related careers.


Bursaries Available

High Achiever Bursary RM10,000 (limit to 5 students) or Inaugural Bursary RM8,000 + Alumni Discount RM5,000 (SUN-U UG Graduates and VUBU Graduates)



January & September 2020



1 Year (full-time),
2 Years (part-time)


Master of Marketing Preview Session



Programmes offered in partnership with



Programme Structure

  • Marketing Theory & Application
  • Advanced Consumer Behaviour
  • Global Marketing
  • Marketing Communication
  • Services Marketing
  • Strategic Marketing

  • Digital Marketing *
  • Marketing Analytics *
  • Business to Business Marketing *

*Elective: Choose any ONE

  • Marketing Research Methods
  • Research Project


Entry Requirement

  • Bachelor’s Degree with minimum CGPA of 2.50/4.00; or

  • Bachelor’s Degree with CGPA lower than 2.50 and at least 5 years of work experience.

English Language Requirements

TOEFL 600 (paper-based), 250 (computer-based)

Please contact the Postgraduate Office at +603 74918701 or for further information and to arrange for an appointment to meet with Dr Sivakumari (Programme Leader).

For more info, contact our education counsellors online



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