BSc (Hons) Marketing
JPT / BPP(U)(N/342/6/0124 / FA4630) 11/19

Sunway University Business School

 

About The Programme

This specialised degree is a dynamic programme encompassing the multifaceted components of marketing. Central to the programme design is a focus on understanding consumer behaviour as a driver of product design, distribution, communication, and pricing strategy. Through the study of specialised marketing fields such as branding, services, relationship and digital marketing, you will learn how to create value for both the firm and its customers.

Our unique course delivery techniques combine active classroom learning with talks from industry leaders in Marketing, providing valuable insights into the challenging business environment today, as well as success stories of a well implemented marketing strategy. This programme also incorporates a simulated business challenge and industry field trips, to enhance your learning experience. We provide the teaching and learning environment to equip you with critical and analytical thinking skills as well as sound decision making competency to address real-world marketing challenges. With emphasis on innovation and creativity, this programme grooms marketing champions who have the potential to excel in the industry. The internship component provides you the opportunity to apply theory into practice, and prepares you for the workforce.

This degree is validated by Lancaster University and upon successful completion of the programme, graduates are awarded two certificates; one from Sunway University and another from Lancaster University.

 

Intakes

January, March & August

 

Duration

3 Years (full-time)  

 

Career Prospects

  • Chief Executive Officer
  • Chief Marketing Officer
  • Product Manager
  • Brand Consultant
  • Supply Chain Manager
  • Key Accounts Specialist
  • Retail Expert
  • Consumer Research Analyst
  • Advertising & Promotions Specialist
  • Marketing Consultant Professional
  • Management Consultant Professional
  • Customer Relationship Manager

 

Dual Degree Awarded by

Lancaster University

Programme Structure

  • Accounting for Decision Making
  • Introductory Economics
  • Principles & Practice of Management
  • Principles of Marketing
  • Business Statistics
  • English for Business
  • Principles of Business Finance
  • Business Law

  • Consumer Behaviour
  • Marketing Management
  • Marketing Channels
  • Marketing Research
  • Integrated Marketing Communication
  • Relationship Marketing
  • Services Marketing
  • Communication Skills

  • Professional Sales Management
  • Brand Management
  • Publicity and Media Writing

  • Research Project (Part 1)
  • Research Project (Part 2)
  • International Marketing
  • Strategic Marketing
  • Internship
  • Business to Business Marketing
  • Marketing Planning and Execution
  • Digital Marketing
  • Business Ethics & Social Responsibilities

  • Entrepreneurship
  • Product Innovation and Commercialisation
  • Sustainable and Social Marketing
  • Retail Marketing


for Local Student
  • Malaysian Studies 2
  • Moral Education / Islamic Studies
  • Community Service
  • Bahasa Kebangsaan A (applicable to students who did not sit for SPM or did not obtain a Credit in SPM Bahasa Melayu)


for International Student
  • Malay Language for Communication 2
  • Malaysian Studies 3
  • Community Service

Entry Requirement

STPM
Average C+ or CGPA 2.33 (minimum 2 Principals)

A-Level
Minimum 12 points

Australian Matriculation
ATAR 60

Canadian Matriculation
60%

Monash University Foundation Year
60%

Sunway Foundation in Arts
CGPA 2.0

Sunway Foundation in Science Technology
CGPA 2.0

*Sunway Diploma
CAVG 50% or CGPA 2.0
* Students may obtain advanced standing if credit transfer requirements are met.

Unified Examination Certificate
Maximum 26 points from 5 subjects (all Grade Bs including Mathematics)

International Baccalaureate
Completed with minimum 25 points (excluding bonus points)

Other Qualifications
Any other qualifications will be considered on a case-to-case basis

Pass in Mathematics at SPM or its equivalent

 

English Requirements

IELTS 6.0
PTE Academic 50 overall (minimum 46 in each skill)
MUET Band 4
SPM English B3 or B+
UEC English B4
O-Level English (1119) Credit
Sunway Intensive English Programme (IEP) Pass Level 4 with minimum 65%
ESL/English Satisfactory level in Pre-University programmes, where the medium of instruction is English

 

Share This Page