BSc (Hons) Business Studies
JPT/BPP(U)(R2/340/6/0475/A5978)01/20

About The Programme

This programme caters to those who wish to join the business profession with a particular emphasis on understanding customers and their preferences. You will develop a broad understanding of business organisations and learn how businesses develop strategies, make decisions, allocate resources, and manage risks and uncertainties in this globally competitive business environment. Using real and simulated business scenarios, you will be exposed to the challenges of decision-making faced by businesses.

Apart from gaining theoretical knowledge, you would be able to explore the practical, analytical and strategic planning skills required to create value for both businesses and their customers. This programme aims to equip you with analytical and critical thinking skills, necessary for every employee in this global economy. The internship experience incorporated into the programme would also consolidate your learning as you apply theories into practice, and prepare you to enter the workforce.

This degree is validated by Lancaster University and upon successful completion of the programme, graduates are awarded two certificates; one from Sunway University and another from Lancaster University.

Intakes

January, March & August

Duration

3 Years (full-time)  

Career Prospects

• Buyer, industrial/retail manager
• Distribution/logistics manager
• Event coordinator/organiser
• Trade representative

Validation by

Programme Structure

Year 1

• Business Statistics
• Principles and Practice of Management
• Principles of Marketing
• Business Law
• English for Business
• Accounting for Decision Making
• Introductory Economics
• Business Computing
• Principles of Business Finance

Year 2

• Research Methods
• Operations Management
• Marketing Management
• International Marketing
• Human Resource Management
• Consumer Behaviour
• Advertising & Promotion
• Marketing Research
• Communication Skills

Year 3

• Business Research Design
• Business Research Execution
• Entrepreneurship
• International Marketing
• Leadership
• Internship

Electives (choose 3)

• Product Development & Commercialisation
• Direct Marketing
• Financial Management
• Marketing Strategy
• E-Commerce
• Services Marketing

Additional MOHE compulsory General Studies subjects

for Local Student

• Islamic and Asian Civilisations
• Ethnic Relations
• Community Project
• Bahasa Kebangsaan A (applicable to students who did not sit for SPM or did not obtain a Credit in SPM Bahasa Melayu)

for International Student

• Malay Language for Communication 2
• Malaysian Studies 3
• Community Project

Entry Requirement

STPM
Average C+ or CGPA 2.33 (minimum 2 Principals)

A-Level
Minimum 12 points

Australian Matriculation
ATAR 60

Canadian Matriculation
60%

Monash University Foundation Year
60%

Sunway Foundation in Arts
CGPA 2.0

Sunway Foundation in Science Technology
CGPA 2.0

*Sunway Diploma
CAVG 50% or CGPA 2.0
* Students may obtain advanced standing if credit transfer requirements are met.

Unified Examination Certificate
Maximum 26 points from 5 subjects  (all grade Bs)

International Baccalaureate
Completed with minimum 25 points (excluding bonus points)

Other Qualifications
Any other qualifications will be considered on a case-to-case basis

Pass in Mathematics at SPM or its equivalent

English Language Requirements

IELTS or equivalent 6.0
MUET Band 4
SPM English B3 or B+
UEC English B4
O-Level English (1119) Credit
Sunway Intensive English Programme (IEP) Pass Level 4 with minimum 65%
ESL/English Satisfactory level in Pre-University programmes, where the medium of instruction is English