BSc (Hons) Business Studies

Sunway University Business School

About The Programme

This programme caters to those who wish to join the business profession with a particular emphasis on understanding customers and their preferences. You will develop a broad understanding of business organisations and learn how businesses develop strategies, make decisions, allocate resources, and manage risks and uncertainties in this globally competitive business environment. Using real and simulated business scenarios, you will be exposed to the challenges of decision-making faced by businesses.

Apart from gaining theoretical knowledge, you would be able to explore the practical, analytical and strategic planning skills required to create value for both businesses and their customers. This programme aims to equip you with analytical and critical thinking skills, necessary for every employee in this global economy. The internship experience incorporated into the programme would also consolidate your learning as you apply theories into practice, and prepare you to enter the workforce.

On successful completion of the programme, the graduates will also be awarded with a degree from Lancaster University. They will be awarded two certificates, making them graduates of both Sunway University and Lancaster University.



January, March & August



3 Years (full-time)  


Career Prospects

  • Chief Executive Officer
  • Chief Marketing Officer
  • Product Manager
  • Business Analyst
  • Business Development Manager
  • Project Manager
  • Supply Chain Manager
  • Client Relationship Manager
  • Business / Management Consultant
  • Market Research Analyst
  • Business Process Manager
  • Account Manager


Programme Structure

  • Business Statistics
  • Principles and Practice of Management
  • Principles of Marketing
  • Business Law
  • English for Business
  • Accounting for Decision Making
  • Economics for Business
  • Business Computing
  • Introduction of Business Finance

  • Operations Management
  • Marketing Management
  • Human Resource Management
  • Consumer Behaviour
  • Marketing Research
  • Communication Skills
  • Integrated Marketing Communications
  • International Marketing
  • Entrepreneurship

  • Business Research Design
  • Business Research Execution
  • Business Ethics & Social Responsibility
  • Leadership
  • Internship
  • Project Management
  • Stream electives (Choose 4)

*Students shall:
(i) Choose 1 stream (choose 4 out of 5 subjects from the chosen stream) or
(ii) Choose any 4 subjects from any stream for a general Business Studies degree.

Stream Subjects
Stream 1 - E-Commerce
  • Marketing Analytics
  • Digital Economy
  • Retail Marketing
  • Database Fundamentals
  • Programming Principles
Stream 2 - Services Marketing
  • Services Marketing
  • Sustainable & Social Marketing
  • Customer Relationship Management
  • Service Design and Operation Management
  • Quality Management
Stream 3 - Digital Marketing
  • Web Fundamentals
  • Digital Economy
  • Digital Marketing
  • Marketing Analytics
  • Customer Relationship Management
Stream 4 - Creative Branding & Innovation
  • Brand Management
  • Product Innovation and Commercialisation
  • Scientific Ideas & Innovation
  • Publicity and Media Writing
  • Introduction to Psychology

for Local Student
  • Appreciation of Ethics and Civilisation
  • Philosophy and Current Issues
  • Community Project
  • Bahasa Kebangsaan A (applicable to students who did not sit for SPM or did not obtain a Credit in SPM Bahasa Melayu)

for International Student
  • Malay Language for Communication 2
  • Appreciation of Ethics and Civilisation
  • Community Project


Entry Requirements

Average C or CGPA 2.00 (minimum 2 principals)

Minimum 12 points (Minimum Grade D in at least 2 subjects)

Australian Matriculation

Canadian Matriculation

Monash University Foundation Year

Sunway Foundation in Arts
CGPA 2.0

Sunway Foundation in Science Technology
CGPA 2.0

*Sunway Diploma
CAVG 50% or CGPA 2.0
* Students may obtain advanced standing if credit transfer requirements are met.

Unified Examination Certificate
Maximum 28 points from 5 subjects  (all grade Bs) and a Pass in Mathematics subject

International Baccalaureate
Completed with minimum 24 points (excluding bonus points)


Specific Requirements

Pass in Mathematics at SPM or its equivalent

Any other qualifications will be considered on a case-to-case basis

The International Preparatory Programme (IPP) is an intensive six-month preparatory programme. International students or candidates from certain countries that want to take Sunway University’s certain degree programmes (for eg programmes in partnership with Lancaster University), they will need to take and pass our online six-month International Preparatory Programme (IPP) to be eligible to enrol on a Sunway degree programme that also leads to a degree certificate awarded by Sunway’s partner institution.

Students are required to pass all the subjects with C and above to qualify for this.


English Language Requirements

IELTS or equivalent 6.0
MUET Band 4
SPM English B3 or B+
UEC English B4
O-Level English (1119) Credit
Sunway Intensive English Programme (IEP) Pass Level 4 with minimum 65%
ESL/English Satisfactory level in Pre-University programmes, where the medium of instruction is English



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