Bachelor of Business Analytics (Hons)

Sunway University Business School


About The Programme

The Bachelor of Business Analytics (Hons) provides students with the knowledge and applied skills in Big Data processing to effectively deal with the rapidly emerging field of Business Analytics.

Using business analytics tools and techniques, students will be able to develop critical thinking and analytical skills to process Big Data for problem solving and decision making. This programme equips students with ability to transform data into powerful and predictive insights to respond to the global Big Data Revolution. The programme is well-balanced and comprehensive by offering various subjects in IT and business analytics in addition to a full range of business core subjects.

On successful completion of the programme, the graduates will also be awarded with a degree from Lancaster University. They will be awarded two certificates, making them graduates of both Sunway University and Lancaster University.


Talent Gap


  1. Data analyst is the top five emerging careers with a promising future in Malaysia (New Straits Times, April 2019).
  2. 21% growth in demand for a combination of skills encompassing Big Data, data analytics and web development (LinkedIn, 2019).



Nearly half (46%) of CIOs said they suffered from a skilled shortage in big data analytics. (KPMG CIO Survey 2019) More than 151,000 data scientist jobs going unfilled across the U.S (2018 LinkedIn Workforce Report)



January, March & August



3 Years (full-time)  


Career Prospects

  • Business analyst
  • Accounting analyst
  • Finance analyst
  • Information systems analyst
  • Marketing analyst
  • HR analyst
  • Customer service analyst
  • Sports analyst
  • Social media analyst
  • Business consultant


Programme Structure

  • Accounting for Decision Making
  • Economics for Business
  • Principles and Practice of Management
  • English for Business
  • Business Statistics
  • Business Law
  • Introduction to Business Finance
  • Principles of Marketing
  • Business Analytics and Information Technology

  • Operations Management
  • Accounting Information Systems
  • Business Database Systems
  • Quantitative Methods for Business
  • Communication Skills
  • Enterprise Resources Planning
  • Human Resource Management
  • Business Data Mining

  • Marketing Analytics
  • Human Resource Analytics

  • Business Ethics and Social Responsibilities
  • Big Data Analytics and Visualisation in Business
  • Web and Social Media Analytics
  • Management Information Systems
  • Business Information Systems Development
  • Web Design and Development
  • Capstone Project
  • Strategic Management
  • Internship

  • Accounting Analytics
  • Finance Analytics

for Local Student
  • Appreciation of Ethics and Civilisation
  • Philosophy and Current Issues
  • Community Project
  • Bahasa Kebangsaan A (applicable to students who did not sit for SPM or did not obtain a Credit in SPM Bahasa Melayu)

for International Student
  • Malay Language for Communication 2
  • Appreciation of Ethics and Civilisation
  • Community Service


Entry Requirements

Average C or CGPA 2.00 (minimum 2 Principals)

Minimum 12 points (Minimum Grade D in at least 2 subjects)

Australian Matriculation

Canadian Matriculation

Monash University Foundation Year

Sunway Foundation in Arts
CGPA 2.0

Sunway Foundation in Science Technology
CGPA 2.0

*Sunway Diploma
CAVG 50% or CGPA 2.0
* Students may obtain advanced standing if credit transfer requirements are met.

Unified Examination Certificate
Maximum 28 points from 5 subjects (all Grade Bs including Mathematics)

International Baccalaureate
Completed with minimum 24 points (excluding bonus points)

Other Qualifications
Any other qualifications will be considered on a case-to-case basis


Specific Requirements

Credit in Mathematics at SPM or its equivalent

The International Preparatory Programme (IPP) is an intensive six-month preparatory programme. International students or candidates from certain countries that want to take Sunway University’s certain degree programmes (for eg programmes in partnership with Lancaster University), they will need to take and pass our online six-month International Preparatory Programme (IPP) to be eligible to enrol on a Sunway degree programme that also leads to a degree certificate awarded by Sunway’s partner institution.

Students are required to pass all the subjects with C and above to qualify for this.



English Language Requirements

IELTS or equivalent 6.0
TOEFL 550 (paper-based), 213 (computer-based), 80 (internet-based)
MUET Band 4
SPM English B3 or B+
UEC English B4
O-Level English (1119) Credit
Sunway Intensive English Programme (IEP) Pass Level 4 with minimum 65%
ESL/English Satisfactory level in Pre-University programmes, where the medium of instruction is English




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