Sunway University Business School (SUBS)

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Bachelor of Business Analytics (Hons)
JPT/BPP(U)(N/345/6/1099/PA11422)04/24

Sunway University Business School

 

About The Programme

The Bachelor of Business Analytics (Hons) provides students with the knowledge and applied skills in Big Data processing to effectively deal with the rapidly emerging field of Business Analytics.

Using business analytics tools and techniques, students will be able to develop critical thinking and analytical skills to process Big Data for problem solving and decision making. This programme equips students with ability to transform data into powerful and predictive insights to respond to the global Big Data Revolution. The programme is well-balanced and comprehensive by offering various subjects in IT and business analytics in addition to a full range of business core subjects.

This degree is validated by Lancaster University and upon the successful completion of the programme, graduates are awarded two certificates; one from Sunway University and another from Lancaster University.

 

Talent Gap

Malaysia

“By the year 2020, it is envisioned that Malaysia will need to reach 20,000 Data Professionals” – Multimedia Development Corporation (MDEC, 2015)

‘There are currently around 8,000 such professionals in the country’. (MDEC, 2018)
 

Worldwide

Nearly half (46%) of CIOs said they suffered from a skilled shortage in big data analytics. (KPMG CIO Survey 2019) More than 151,000 data scientist jobs going unfilled across the U.S (2018 LinkedIn Workforce Report)

 

Intakes

January, March & August

 

Duration

3 Years (full-time)  

 

Career Prospects

  • Business analyst
  • Sports analyst
  • HR analyst
  • Social media analyst
  • Marketing analyst
  • Information systems analyst
  • Finance analyst
  • Customer service analyst
  • Accounting analyst
  • Business consultant

 

Validation

Lancaster University

Programme Structure

  • Principles of Financial Accounting
  • Introductory Economics
  • Principles and Practice of Management
  • English for Business
  • Business Statistics
  • Business Law
  • Principles of Business Finance
  • Principles of Marketing
  • Business Analytics and Information Technology

  • Operations Management
  • Accounting Information Systems
  • Business Database Systems
  • Quantitative Methods for Business
  • Communication Skills
  • Enterprise Resources Planning
  • Human Resource Management
  • Business Data Mining

  • Marketing Analytics
  • Human Resource Analytics

  • Business Ethics and Social Responsibilities
  • Big Data Analytics and Visualisation in Business
  • Web and Social Media Analytics
  • Management Information Systems
  • Business Information Systems Development
  • Web Design and Development
  • Capstone Project
  • Strategic Management
  • Internship

  • Accounting Analytics
  • Finance Analytics


for Local Student
  • Islamic & Asian Civilisations
  • Ethnic Relations
  • Community Project
  • Bahasa Kebangsaan A (applicable to students who did not sit for SPM or did not obtain a Credit in SPM Bahasa Melayu)


for International Student
  • Malay Language for Communication 2
  • Malaysian Studies 3
  • Community Service

Entry Requirement

STPM
Average C or CGPA 2.00 (minimum 2 Principals)

A-Level
Minimum 12 points (Minimum Grade D in at least 2 subjects)

Australian Matriculation
ATAR 55

Canadian Matriculation
55%

Monash University Foundation Year
55%

Sunway Foundation in Arts
CGPA 2.0

Sunway Foundation in Science Technology
CGPA 2.0

*Sunway Diploma
CAVG 50% or CGPA 2.0
* Students may obtain advanced standing if credit transfer requirements are met.

Unified Examination Certificate
Maximum 28 points from 5 subjects (all Grade Bs including Mathematics)

International Baccalaureate
Completed with minimum 25 points (excluding bonus points)

Other Qualifications
Any other qualifications will be considered on a case-to-case basis

Specific Requirement

Credit in Mathematics at SPM or its equivalent

 

English Language Requirements

IELTS or equivalent 6.0
TOEFL 550 (paper-based), 213 (computer-based), 80 (internet-based)
MUET Band 4
SPM English B3 or B+
UEC English B4
O-Level English (1119) Credit
Sunway Intensive English Programme (IEP) Pass Level 4 with minimum 65%
ESL/English Satisfactory level in Pre-University programmes, where the medium of instruction is English

 

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