BA (Hons) Design Communication
JPT/BPP(U)(R/214/6/0172/FA8091)11/26

School of Arts

About The Programme

The 21st century communication designer is one who not only develops a message content for printed or electronic media, with emphasis on aesthetics in media, but also has the ability to create new media channels to ensure the message reaches its target audience.

This programme aims to nurture passionate, creative thinkers who have a good understanding of key communication and information design concepts towards the application of these to new design trends and projects. It builds on and values the understanding of historical and contextual referencing and the capability to source for original materials through research. You will be engaging with traditional areas of communication as well as having access to cutting edge design, technology, software and digital media. From a broader perspective, you will be encouraged to not only develop your individual creative skills, but also your teamwork and networking skills through participation in creative collaboration teams.

On successful completion of the programme, the graduates will also be awarded with a degree from Lancaster University. They will be awarded two certificates, making them graduates of both Sunway University and Lancaster University.

 

Intakes

January, March & August

 

Duration

3 Years (full-time)

 

Career Prospects

  • Creative director
  • Graphic designer
  • 2D/3D animator
  • Illustrator
  • Copywriter
  • Freelancer
  • UI designer
  • Event coordinator
  • Interactive/Multimedia designer
  • Game artist
  • Film/TV assist producer
  • Project coordinator
  • Design entrepreneur
  • Web designer

 

Programme Structure

  • Creative Thinking
  • Drawing Techniques & Process
  • History of Art & Design
  • Introduction to Computer Graphics
  • Digital Photography
  • Design Thinking & Practice
  • Introduction to Visual Communication
  • Digital Storytelling
  • Advanced Computer Graphics
  • 2D & Animation Principle

  • Digital Illustration
  • Web Design & Interactivity
  • Packaging in Graphic Design
  • Digital Animation (3D)
  • Design & Typography
  • Design Enterprise
  • Visual Communication & Graphic Design
  • Motion Graphics Design
  • Digital Publishing

  • Advanced Photography
  • Ceramic Arts
  • Sustainable Design

  • Visual Culture and Technology
  • Major Research Project
  • Industry Based Project
  • Internship (3 months)
  • Final Year Project


for Local Student
  • Malaysian Studies 2
  • Appreciation of Ethics and Civilisation
  • Community Service
  • Bahasa Kebangsaan A (applicable to students who did not sit for SPM or did not obtain a Credit in SPM Bahasa Melayu)


for International Student
  • Malay Language for Communication 1
  • Appreciation of Ethics and Civilisation
  • Community Service

Entry Requirement

STPM
Average C or CGPA 2.0 (Minimum 2 principals) and a credit in SPM Bahasa Melayu

*A-Level
Minimum 8 points *Points are calculated based on grades obtained for 2-3 subjects

Australian Matriculation
ATAR 55

Canadian Matriculation
55%

Monash University Foundation Year
55%

Sunway Foundation in Arts
CGPA 2.0

Sunway Foundation in Science Technology
CGPA 2.0

Unified Examination Certificate
Maximum 28 points from 5 subjects (all Grade Bs)

International Baccalaureate
Completed with minimum 24 points (excluding bonus points)

Sunway Diploma in Related Field*
CAVG 50% or CGPA 2.0

 

Specific Requirement

The International Preparatory Programme (IPP) is an intensive six-month preparatory programme. International students or candidates from certain countries that want to take Sunway University’s certain degree programmes (for eg programmes in partnership with Lancaster University), they will need to take and pass our online six-month International Preparatory Programme (IPP) to be eligible to enrol on a Sunway degree programme that also leads to a degree certificate awarded by Sunway’s partner institution.

Students are required to pass all the subjects with C and above to qualify for this.

 

Portfolio Requirements

Pass a Portfolio review by the University

Why is a Portfolio Necessary?

A portfolio provides some indication of your ability in design and allows us to assess your creative potential.

What should a Portfolio contain?

A portfolio should contain 5 - 15 examples of your own original creative work. Its purpose is to demonstrate how you express your concepts through media. Any form of media is acceptable. Photographs, drawings and 3-D work will be accepted as digital photographs. For media work, links to streaming sites such as Vimeo, YouTube or SoundCloud are acceptable. Otherwise, Video files must be H.264 QuickTime file. Games or other applications must be playable on both Macintosh and Windows operating systems.

 

English Language Requirements

IELTS or equivalent                              6.0

Note: Any other qualifications will be considered on a case-by-case basis.

*Sunway Diploma holders may obtain advanced standing if credit transfer requirements are met.

 

 

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