Bachelor of Arts (Honours) Design Communication

Overview

The 21st century communication designer is one who not only develops a message content for printed or electronic media, with emphasis on aesthetics in media, but also has the ability to create new media channels to ensure the message reaches its target audience.

This programme aims to nurture passionate, creative thinkers who have a good understanding of key communication and information design concepts towards the application of these to new design trends and projects. It builds on and values the understanding of historical and contextual referencing and the capability to source for original materials through research. You will be engaging with traditional areas of communication as well as having access to cutting edge design, technology, software and digital media. From a broader perspective, you will be encouraged to not only develop your individual creative skills, but also your teamwork and networking skills through participation in creative collaboration teams.

On successful completion of the programme, graduates will also be awarded a degree from Lancaster University. They will be awarded two certificates, making them graduates of both Sunway University and Lancaster University.

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Sunway University & Lancaster University Logos
Intakes
January, April, September
Duration
3 Years (full-time)
Career Prospects
  • Creative director
  • Graphic designer
  • 2D/3D animator
  • Illustrator
  • Copywriter
  • Freelancer
  • UI designer
  • Event coordinator
  • Interactive/Multimedia designer
  • Game artist
  • Film/TV assist producer
  • Project coordinator
  • Design Entrepreneur
  • Web designer
Estimated Annual Course Fee
  • RM36,000
    for Malaysian students
  • USD8,257
    for international students
International students must pay their fees in RM equivalent. The USD here is just an indicative/estimation and subject to the prevalent exchange rate

Programme Structure

Year 1

Advanced Computer Graphics
Creative Design Thinking
Design & Typography
Digital Photography
Digital Storytelling
Drawing Techniques & Process
English for the Arts
History of Art & Design
Introduction to Computer Graphics
Introduction to Visual Communication
Visual Communication & Graphic Design

Year 2

Communication Skills
Digital Illustration
Digital Publishing
Enterpreneurial Mindset & Skills
Free Elective 1
Free Elective 2
Motion Graphics Design
Packaging in Graphic Design
Sustainable Design
Web Design & Interactivity

Electives (Choose 1 in Year 2)

Advanced Photography
Ceramic Arts

Year 3

Visual Culture and Technology
Major Research Project
Industry-Based Project
Internship (3 months)
Final Year Project

Additional MOHE compulsory General Studies subjects

 

For Local Students

  • Penghayatan Etika dan Peradaban
  • Bahasa Kebangsaan A (applicable to students who did not sit for SPM or did not obtain a Credit in SPM Bahasa Melayu) OR Critical Thinking
  • Community Service for Planetary Health
  • Falsafah dan Isu Semasa
  • Integrity & Anti-Corruption

 

For International Students

  • Appreciation of Ethics and Civilisation
  • Bahasa Melayu Komunikasi 2
  • Critical Thinking
  • Community Service for PLanetary Health
  • Integrity & Anti-Corruption
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Student studying

Entry Requirements

STPM

Average C or CGPA 2.0 (Minimum 2 principals) and a credit in SPM Bahasa Melayu

*A-Level

Minimum 8 points (Minimum Grade D in at least 2 subjects)

Note: For A-Level points calculation

A = 10 points

B = 8 points

C = 6 points

D = 4 points

E = 2 points

Australian Matriculation

ATAR 55

Canadian Matriculation

55%

Monash University Foundation Year

55%

Sunway Foundation in Arts

CGPA 2.0

Sunway Foundation in Science Technology

CGPA 2.0

Unified Examination Certificate

Maximum 28 points from 5 subjects (all Grade Bs)

International Baccalaureate

Completed with minimum 24 points (excluding bonus points)

Sunway Diploma in Related Field*

CAVG 50% or CGPA 2.0

APEL.A

An APEL.A Certificate (APEL T-6) (Recognition of Prior Learning) 
(Click on this link for further information on APEL.A)

Note: Any other qualifications will be considered on a case-by-case basis.
*Sunway Diploma holders may obtain advanced standing if credit transfer requirements are met.

Specific Requirement for Certain International Students

International students from certain countries that want to take some Sunway University degree programmes (for example programmes in partnership with Lancaster University) will need to take and pass our online six-month International Preparatory Programme (IPP). This is a requirement to enrol on a Sunway degree programme that also leads to a degree awarded by Sunway’s partner institution. Students are required to pass all the subjects with grade C and above to progress to the degree programme.

Portfolio Requirements

Pass a Portfolio review by the University

Why is a Portfolio Necessary?

A portfolio provides some indication of your ability in design and allows us to assess your creative potential.

What should a Portfolio contain?

The portfolio requires a minimum of five (5) artworks which show variation and usage of different mediums and applications. Candidates should portray an array of artworks ranging from (but not limited to) paintings, drawings, sketches, collages and digital software applications. It is highly recommended to include drawings (still life, landscape, perspective, figure drawing, portrait and such). Further artworks could be a combination of photographs, poster designs, videos, animations, logo designs, sculptures etc of choice.

English Language Requirements

  • IELTS or equivalent 6.0
  • MUET Band 4
  • SPM English B3 or B+
  • UEC English B4
  • O-Level English (1119) Credit
  • Sunway Intensive English Programme (IEP) Pass Level 4 with minimum 65%
  • ESL / English Satisfactory level in Pre-University programmes, where the medium of instruction is English

Scholarships and Financial Aid

For more information about the scholarships and financial aid, please visit the SEG Scholarships website.

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