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BA (Hons) in Advertising and Branding
JPT/BPP(U)(N/321/6/0247/PA11421)07/26

Starting in August 2020

School of Arts

 

About The Programme

The BA [Hons] in Advertising and Branding degree programme aims to nurture creative thinkers with the skills and knowledge to investigate, analyse, conceptualise and present visual information and creative ideas. Students will acquire the necessary depth and breadth of specialised and contextual knowledge to address a range of appropriate advertising problems in industry. It is intended for those who wish to become advertising experts within the advertising industry. The subject combines Advertising, Communication, Design, Contextual Studies and Professional Studies with technologies and processes in a coherent and relevant manner. The programme aims to produce world class graduates with a focus on competencies in creativity, critical thinking and entrepreneurial thinking, skills that are transferable across mediums, media and settings.

 

Intakes

August

 

Duration

3 Years (full-time)

 

Career Prospects

  • Creative director
  • Art director
  • Brand manager
  • Advertising account executive
  • Copywriter
  • Social media manager
  • Creative production manager
  • Account planner
  • Media planner
  • Web media advertising specialist
  • Editors
  • Strategists

 

Validation by

Lancaster University

Programme Structure

  • Principles of Advertising
  • Creative Thinking
  • Designing with Type
  • Introduction to Graphic Communication
  • English for Academic and Professional Communication
  • Advertising Through the Ages
  • Conceptual Art Direction
  • Introduction to Consumer Behaviour
  • Media, Culture & Society
  • Principles of Mass Communication
  • Communication Theory and Practice

  • Strategic Advertising Campaign
  • Creative Copywriting
  • Global Branding & Identity
  • Media Planning
  • Digital Media Literacy
  • Law & Ethics in Communication
  • Advanced Graphic Communication
  • Research Methodology in Advertising
  • Integrated Marketing Communication
  • Advertising Design & Production
  • Advertising Entrepreneurship
  • Research Project in Advertising
  • Final Year Project
  • Corporate Identity Design
  • Internship
  • Digital Photography

  • Celebrity Culture
  • Basic Narrative Analysis
  • Design Thinking & Practice
  • Introduction to Packaging
  • Digital Packaging
  • iSpeak


for Local Student
  • Malaysian Studies 2
  • Moral Education / Islamic Studies
  • Community Service
  • Bahasa Kebangsaan A (applicable to students who did not sit for SPM or did not obtain a Credit in SPM Bahasa Melayu)


for International Student
  • Malay Language for Communication 1
  • Moral Education / Islamic Studies
  • Community Service

Entry Requirement

STPM
Average C or CGPA 2.0 (Minimum 2 principals)

A-Level
Minimum 8 points (Minimum Grade D in at least 2 subjects)

Australian Matriculation
ATAR 55

Canadian Matriculation
55%

Monash University Foundation Year
55%

Sunway Foundation in Arts
CGPA 2.0

Unified Examination Certificate
Maximum 28 points from 5 subjects (all Grade Bs)

International Baccalaureate
Completed with minimum 24 points (excluding bonus points)

Sunway Diploma in Related Field*
CAVG 50% or CGPA 2.0

 

Specific Requirements

Credit in English at SPM level or equivalent

 

English Language Requirements

IELTS or equivalent      6.0

 

Note: Any other qualifications will be considered on a case-by-case basis.
*Sunway Diploma holders may obtain advanced standing if credit transfer requirements are met.

 

 

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