School of Hospitality and Service Management

Research Overview
The School of Hospitality and Service Management embraces an interdisciplinary approach to research with a focus on the following regions:
- Southeast Asia (especially Malaysia)
- East Asia (especially South Korea)
- Middle East (especially the Arabian Peninsula)
- South Pacific Islands (especially Polynesia and Melanesia)
Our academics are engaged in specific fields of research covering the following three subject areas:
Tourism
- Flow theory and the experience economy
- Halal tourism
- Heritage tourism
- MICE tourism and sports tourism
- Perceptions and behaviour patterns of tourists
- Qualitative and ethnographic methodologies
- Slow tourism
- Tourism and citizenship (rights and responsibility, race, ethnicity, and religion)
- Tourism and environmental impact
Food
- Food and beverage management
- Food choice and behaviour
- Food sustainability
- Halal food production and consumption
- Nutritional well-being
- Traditional and indigenous food
Hospitality
- Co-branding
- Hotel operations
- Hotel selection
- Islamic and Arab hospitality
- Service marketing