The School of Hospitality and Service Management (SHSM) embraces an interdisciplinary approach to research covering the intersecting fields of hospitality, tourism, culinary arts, events and related service industries. The regional focus of SHSM’s research activities lies on the Asia Pacific Region, particularly Southeast Asia (especially Malaysia and Thailand), East Asia (especially South Korea), Middle East (especially the Arabian Peninsula) and the Pacific Islands (especially Polynesia and Melanesia). We are passionate to keep learning, discovering and researching in the following areas:
Area 1: Hospitality and Service Management – branding; consumer behaviour; food and beverage management; human resources; Islamic hospitality; service marketing; service quality and recovery; green marketing; social media marketing
Area 2: Food, Health and Well-being – food choice and behaviour; gastronomic tourism; food cultural studies; Halal food production and consumption; nutritional wellbeing; traditional and indigenous food
Area 3: Sustainability in Tourism and the Service Industries – cultural and heritage tourism; localising the SDGs; impacts of tourism; responsible travel; sustainable service industries including retailing and the built environment
Area 4: Events and Destination Management – destination competitiveness; experience economy; sustainable events; virtual events
Area 5: Mobilities – intersections of tourism and migration (e.g. long-stay tourism, retirement migration, tourism migrant workers); tourism and citizenship (rights and responsibility, race, ethnicity, and religion)
Staff members have varied and highly recognized research interests cutting across hospitality, tourism, and food studies. For details on individual staff’s research activities and publications, please refer to our staff profiles. For more information on current research, publications, and ongoing research-related events, visit our Asia Pacific Centre for Hospitality Research (APCHR).