BSc (Hons) in Conventions and Events Management

School of Hospitality

About The Programme

The BSc (Hons) in Conventions and Events Management offers an industry-inspired programme to set you up for a professional career in the event industry.

The programme deals with conceptualising and pitching an event, to promotion and production, management and evaluation, covering all aspects of events management. You will emerge as a competent, industry-ready professional with great leadership abilities, technical competencies, communication techniques and problem-solving skills when working in a team or independently. The project management skills taught are also easily transferable to other sectors of business including marketing, business development and public relations.

Essential practical industry experience will be gained through an 18-week industry internship. Having close connections with industry practitioners, conference association, convention centres and the tourism bureau will make it easy for you to secure internship placements and future employment opportunities across various industries.



January, April, September



3 Years (full-time)


Career Prospects

  • Account director
  • Business development manager
  • Business exhibitions planner /director
  • Convention services manager
  • Meeting, convention & event planner/director
  • Sales director

Programme Structure

  • English for the Tourism Service Industry
  • Conventions and Events Support Services
  • Emerging Technology for Events
  • MICE Management
  • Business of Tourism and Hospitality
  • Accounting for Decision Making
  • Business Environment
  • Principles of Marketing

  • Communication Skills
  • Conventions and Events: Planning and Design
  • Exhibitions Management
  • Sustainable Tourism Development
  • Business and Hospitality Law
  • Branding and Promotions
  • Publicity and Media Writing
  • Food & Beverage Management
  • Food and Nutrition
  • Research Methods for Tourism and Hospitality
  • Conventions and Events: Production and Operations

  • Strategic Management for Hospitality Business
  • Corporate and Incentive Travel
  • Festival and Hallmark Events
  • Managing People in the Tourism and Hospitality Industry
  • Small Business Venture
  • Research Project
  • Internship

for Local Student
  • Appreciation of Ethics and Civilisation
  • Philosophy and Current Issues
  • Community Service
  • Bahasa Kebangsaan A (applicable to students who did not sit for SPM or did not obtain a Credit in SPM Bahasa Melayu)

for International Student
  • Malay Language for Communication 2
  • Appreciation of Ethics and Civilisation
  • Community Service

Entry Requirement

Average C or CGPA 2.0 (min 2 Principals)

Minimum 6 points

Australian Matriculation

Canadian Matriculation

Monash University Foundation Year

Sunway Foundation in Arts
CGPA 2.0

Sunway Foundation in Science Technology
CGPA 2.0

Unified Examination Certificate
Maximum 28 points from 5 subjects (all Grade Bs)

International Baccalaureate
Completed with minimum 24 points (excluding bonus points)

Sunway Diploma Studies
CAVG 40% or CGPA 2.0
* Students may obtain advanced standing if credit transfer requirements are met.

Other Qualifications
Any other equivalent qualifications
Applicant with no standard qualification will be considered on a case-to-case basis


English Requirements

IELTS or equivalent 5.5 (With no individual band below 5.0)
MUET Band 4
SPM English B3 or B+
UEC English B4
O-Level English (1119) Credit
Sunway Intensive English Programme (IEP) Pass Level 4
ESL/English Satisfactory level in Pre-University programmes, where the medium of instruction is English



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