Overview
Master of Business Analytics is a comprehensive, industry-relevant programme designed to incorporate three essential domains; business analytics, information technology and business innovation. This programme provides the necessary intellectual underpinning theories and practice in business analytics and business-related areas to enable holistic learning.
The curriculum has been carefully designed to identify and understand problems in a wide range of business domains and apply data-driven, analytical approaches to describe and diagnose business problems, predict future possibilities, and prescribe solutions.
Master of Business Analytics will provide students with the skills and knowledge necessary to set a Business Analytics career in motion. The programme provides specialist knowledge to become competent in predictive analytics, explore new tools available in the industry and hone your skills in the science of decision making.
- Business analyst
- Marketing analyst
- Accounting analyst
- Finance analyst
- HR analyst
- Information systems analyst
- Sports analyst
- Social media analyst
- Chief Technology Officer
- Chief Information Officer
- RM47,000
for Malaysian students
- USD10,648
for international students
Programme Structure
The curriculum is designed to prepare students for the challenges faced as a business leader in today’s rapidly changing environment. MsBA strives to provide students with fundamental skills and cutting-edge business knowledge that equips them with innovative thinking in today’s organisations.
Core Modules
Electives (Choose 2)
Entry Requirements
- A Bachelor’s degree (Level 6, MQF) in related fields with a minimum CGPA of 2.50 as accepted by the HEP Senate; or
- A Bachelor’s degree (Level 6, MQF) in related fields with a minimum CGPA of 2.00 and not meeting a CGPA of 2.50 can be accepted, subject to a rigorous internal assessment; or
- A Bachelor’s degree (Level 6, MQF) in non-related fields with a minimum CGPA of 2.00 as accepted by the HEP Senate and with relevant working experience of at least 2 years of work experience, subject to a rigorous internal assessment; or
- A Bachelor’s degree (Level 6, MQF) in non-related fields with a minimum CGPA of 2.00 as accepted by the HEP Senate and without relevant working experience, subject to passing pre-requisite courses; or
- An APEL.A Certificate (APEL T-7) (Recognition of Prior Learning) (Click on this link for further information on APEL.A)
- Other equivalent/related qualifications to a Bachelor’s degree (Level 6, MQF) recognised by the Malaysian Government.
English Language Requirements
- IELTS: 6.0 or equivalent
For further information and to arrange for an appointment with Dr Tang Tiong Yew (Programme Leader), please email to @email
Master of Business Analytics (MsBA) Preview Session
For further information about this premier programme, you are invited to join us for a preview. To register for the preview.
Scholarships and Financial Aid
For more information about the scholarships and financial aid, please visit the SEG Scholarships website.
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