BSc (Hons) in Conventions and Events Management
JPT/BPP(U)(N/811/6/0288/PA5727)09/20

School of Hospitality

 

About The Programme

The BSc (Hons) in Conventions and Events Management offers an industry-inspired programme to set you up for a professional career in the event industry.

The programme deals with conceptualising and pitching an event, to promotion and production, management and evaluation, covering all aspects of events management. You will emerge as a competent, industry-ready professional with great leadership abilities, technical competencies, communication techniques and problem-solving skills when working in a team or independently. The project management skills taught are also easily transferable to other sectors of business including marketing, business development and public relations.

Essential practical industry experience will be gained through an 18-week industry internship. Having close connections with industry practitioners, conference association, convention centres and the tourism bureau will make it easy for you to secure internship placements and future employment opportunities across various industries.

 

Intakes

January, March & August

 

Duration

3 Years (full-time)

 

Career Prospects

  • Account Director
  • Sales Director
  • Business Development Manager
  • Convention Services Manager
  • Business Exhibitions Planner / Director
  • Meeting, Convention & Event Planner / Director

Programme Structure

  • Accounting for Decision Making
  • Conventions and Events Support Services
  • Introductory Economics
  • English for the Tourism Service Industry
  • Creative Design for Events
  • Business of Tourism and Hospitality
  • Principles of Marketing
  • Principles and Practice of Management
  • Emerging Technology for Events

  • Concerts and Entertainment
  • MICE Management
  • Publicity and Media Writing
  • Business Statistics
  • Branding and Promotions
  • Communication Skills
  • Conventions and Events: Planning and Design
  • Business and Hospitality Law
  • Research Methods for Tourism and Hospitality
  • Sustainable Tourism Development

  • Conventions and Events: Production and Operations
  • Corporate and Incentive Travel
  • Small Business Venture
  • Internship (18 Weeks)
  • Festival and Hallmark Events
  • Managing People in the Tourism and Hospitality Industry
  • Research Project


for Local Student
  • Islamic and Asian Civilisations
  • Ethnic Relations
  • Community Service
  • Bahasa Kebangsaan A (applicable to students who did not sit for SPM or did not obtain a Credit in SPM Bahasa Melayu)


for International Student
  • Malay Language for Communication 2
  • Malaysian Studies 3
  • Community Service

Entry Requirement

STPM
Average C or CGPA 2.0 (min 2 Principals)

A-Level
Minimum 8 points

Australian Matriculation
ATAR 55

Canadian Matriculation
55%

Monash University Foundation Year
55%

Sunway Foundation in Arts
CGPA 2.0

Sunway Foundation in Science Technology
CGPA 2.0

Unified Examination Certificate
Maximum 28 points from 5 subjects (all Grade Bs)

International Baccalaureate
Completed with minimum 24 points (excluding bonus points)

Sunway Diploma Studies
CAVG 40%
* Students may obtain advanced standing if credit transfer requirements are met.

Other Qualifications
Any other equivalent qualifications
Applicant with no standard qualification will be considered on a case-to-case basis

 

English Requirements

IELTS 6.0
MUET Band 4
SPM English B3 or B+
UEC English B4
O-Level English (1119) Credit
Sunway Intensive English Programme (IEP) Pass Level 4
ESL/English Satisfactory level in Pre-University programmes, where the medium of instruction is English

 

 

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